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Polar’s logo for bakery P.A.C. is just typed out, and all the better for it

A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna

A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna

A glass bottle of yellow perfume sits on a tan surface. The label reads “AKIKO MORI, Eau de Parfum 50 ml 1.7 fl.oz. APLOMB”. A gold-coloured cap is sculpted to look like melting wax dripping down the silver neck.

From wax seals to postal stamps, Aplomb perfume’s packaging has the intimacy of a handwritten letter

Exactly how Apple Music used sound to build its new brand identity

Corporate branding logic is taking the soul out of football clubs

Corporate branding logic is taking the soul out of football clubs

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Source Type’s Dictionary of the Illegible explores what happens when typography stops making sense

19 October 2026

Two business cards for “Canica” are displayed against a wall of small, multi-coloured square tiles. The cards feature a bold, geometric logotype and the address “Havre 73, Juárez, Cuauhtémoc, Ciudad de México, Mexico”.

Mestiza Estudio built this play cafe brand like a game, fusing aesthetics to appeal to all ages

24 September 2026

A grid of 16 abstract, blue symbols is suspended in a translucent blue liquid. Small air bubbles and soft gradients of colour float around the shapes.

Logos and glyphs grow out of agar and grapevines in Emi Takahashi’s graphic explorations of living forms

23 September 2026

A yellow skincare jar with a silver lid sits atop a blue rectangular box. The jar is labelled “ALAENA” and “Peeling acides de fruits ( Peeling fruit acids )”. The box features the Latin and French phrase “PRIMUM NON NOCERE EN PREMIER, NE PAS NUIRE.”

Skincare has never looked so good: Odds’ identity for Alaena strikes a soft balance between science and nature

21 September 2026

Marina Willer crafts letters with light and projection for BFI London Film Festival’s new identity and campaign

16 September 2026

How retro branding is bringing warmth and fun to São Paulo’s bars and restaurants

14 September 2026

The Manchester City football club crest in light blue on a dark navy background. Below it, a white hand-drawn scribble on a bright blue background.

Manchester City Women becomes the first WSL team have its own distinct identity

8 September 2026

Raw and unrefined: Studio Tyrrell’s identity for Manta Chocolate leans into the tension between purity and pleasure

7 September 2026

A collection of stickers for a business called Phillips Print. The stickers feature various logos and typographic styles in red, blue, green, purple and black.

Laura Clink designs a flexible identity for family-run print shop Phillips Print

Designing for 3 billion: how Instagram built a brand system that celebrates everyone’s point of view

“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years

A 3D render of a lime green sunscreen bottle tilted diagonally against a blurred, colourful background. The bottle features purple branding that reads “Runblock” and “Sunscreen for Runners”.

Runblock is the runners’ sun cream designed to look like it’s melted in the heat

Nicer Tuesdays LA: Get tickets for The New Company, Arielle Bobb-Willis, ilovecreatives and Bill Rebholz in September!

Adoratorio Studio takes a new lens on eyewear with a soft but technical rebrand for Indice

A 3D render of a dating app interface on a smartphone screen. Under the heading “Explore”, four categories are shown with glossy icons: a red tulip for “Long-term Partner”, a pink diamond ring for “Serious Daters”, a blue crescent moon for “Free Tonight”, and a red heart lollipop for “Short-term Fun”.

Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist