The artisan perfume company’s film practice is at the centre of its success in world building. We talk to Ffern’s co-founder Emily Cameron about what the brand’s approach to marketing has borrowed from fragrance making, and why Ffern now has a full in-house team dedicated solely to filmmaking.

For ten years, creative director Jas Bell has been at the forefront of SZA’s visual output – here he explains how everything from colourways to textures and temperatures “are there to tell a story” founded on her music.