IdentityAll 1178 articlesSearch withinIdentityPerfectly Imperfect is the ‘social magazine’ (and nerd’s paradise) remodelling the online sphere5 days agoWorkDigital...Collins’ identity for a new climate movement emulates the healing feeling of sitting in the sun8 days agoWorkGraphic Design...Elizabeth Goodspeed on what happens when design becomes prefab24 September 2025WorkCreative Industry...How do you rebrand one of Europe’s largest football clubs? Smörgåsbord Studio shares its wisdom8 September 2025WorkGraphic Design...Adapt or die? When total brand overhauls work, and when they don’t4 September 2025Brand PartnershipFeatures...Hannah Knox’s paintings of collars, zips and buttoned up cardigans tell stories about the human condition4 September 2025WorkArt...“I’m definitely a magpie!” Hugh Miller on joining Pentagram, collecting things, and the importance of subtlety3 September 2025FeaturesCreative Industry...Cash & Carry’s animated wordmark for Other matches the flow and pour of a bottle of wine12 August 2025WorkGraphic Design...Ciaran Birch on crafting custom wordmarks and harbouring a “half-baked” bank of typefaces30 July 2025WorkGraphic Design...Collins rebrand for Muse Group channels the invisible phenomena of experiencing music22 July 2025WorkGraphic Design...The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores21 July 2025WorkGraphic Design...Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun16 July 2025WorkGraphic Design...Richard Turley gives Air’s identity space to breathe through simplicity and parody15 July 2025WorkCreative Industry...Photos as a living organism: Riya Panwar reinvents the photographic canvas10 July 2025WorkPhotography...Wim bakery’s branding takes tips from floury work benches and croissant folds10 July 2025WorkGraphic Design...How do you create an identity that’s queer-forward without turning to common clichés? Base Design shares its wisdom8 July 2025WorkGraphic Design...Hyperreal photography meets minimal tech house: Facta’s new album features award-winning Pelle Cass7 July 2025WorkGraphic Design...Spreeeng is the graphic design cooperative rethinking design’s dogmatic structures2 July 2025WorkGraphic Design...“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity30 June 2025WorkGraphic Design...After Hours’ new identity is expressive, layered, and always on the move24 June 2025WorkGraphic Design...Next page12345...12345...Next pageIt's Nice That NewslettersFancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.Email address:Subscribe