IdentityAll 1182 articlesSearch withinIdentityTamagotchi’s, football cards and keyrings: Childhood collections come alive in From Form’s Amsterdam Museum Night campaign5 days agoWorkEvent...The thing that wouldn’t die: why Gothic endures in visual culture7 days agoFeaturesGraphic Design...Weekdays redesigns everyday pleasures in living colour12 days agoWorkGraphic Design...Soho Radio’s rebrand features a bespoke tech tool to create custom DJ profiles14 days agoWorkDigital...Perfectly Imperfect is the ‘social magazine’ (and nerd’s paradise) remodelling the online sphere9 October 2025WorkDigital...Collins’ identity for a new climate movement emulates the healing feeling of sitting in the sun6 October 2025WorkGraphic Design...Elizabeth Goodspeed on what happens when design becomes prefab24 September 2025WorkCreative Industry...How do you rebrand one of Europe’s largest football clubs? Smörgåsbord Studio shares its wisdom8 September 2025WorkGraphic Design...Adapt or die? When total brand overhauls work, and when they don’t4 September 2025Brand PartnershipFeatures...Hannah Knox’s paintings of collars, zips and buttoned up cardigans tell stories about the human condition4 September 2025WorkArt...“I’m definitely a magpie!” Hugh Miller on joining Pentagram, collecting things, and the importance of subtlety3 September 2025FeaturesCreative Industry...Cash & Carry’s animated wordmark for Other matches the flow and pour of a bottle of wine12 August 2025WorkGraphic Design...Ciaran Birch on crafting custom wordmarks and harbouring a “half-baked” bank of typefaces30 July 2025WorkGraphic Design...Collins rebrand for Muse Group channels the invisible phenomena of experiencing music22 July 2025WorkGraphic Design...The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores21 July 2025WorkGraphic Design...Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun16 July 2025WorkGraphic Design...Richard Turley gives Air’s identity space to breathe through simplicity and parody15 July 2025WorkCreative Industry...Photos as a living organism: Riya Panwar reinvents the photographic canvas10 July 2025WorkPhotography...Wim bakery’s branding takes tips from floury work benches and croissant folds10 July 2025WorkGraphic Design...How do you create an identity that’s queer-forward without turning to common clichés? Base Design shares its wisdom8 July 2025WorkGraphic Design...Next page12345...12345...Next pageIt's Nice That NewslettersFancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.Email address:Subscribe