Wolff Olins rebrands New York’s Metropolitan Museum of Art

New York’s Metropolitan Museum of Art has launched a new logo designed by London-based Wolff Olins, which will be rolled out from 1 March 2016. The new look, which sees the museum name shortened to “The Met” in scarlet capitals, hopes to “feel more available and accessible to first-time as well as frequent visitors.”

A two-tiered design, the logo stacks and blends together the words and features prominent serifs. The new logo will replace the existing “M” that the museum first started using in 1971. The original is from a woodcut by Luca Pacioli, a collaborator of Leonardo da Vinci.

As well as the rebrand, next month the museum will also unveil its Breuer building, an extension that will sit in the former home of the Whitney Museum of American Art.