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Identity

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From Form’s Amsterdam Museum Night campaign draws on surrealism and 17th century dioramas

Polar’s logo for bakery P.A.C. is just typed out, and all the better for it

A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna

A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna

Welcome to Hot Cottage, the jack of all trades design studio that zigzags between methods and mediums

Children’s toys don’t need to be an eyesore with Odd Works’ tasteful identity for Toyto

Children’s toys don’t need to be an eyesore with Odd Works’ tasteful identity for Toyto

Why brand relevance is driven by novel ideas: The New Company on getting out your creative comfort zone

A glass bottle of yellow perfume sits on a tan surface. The label reads “AKIKO MORI, Eau de Parfum 50 ml 1.7 fl.oz. APLOMB”. A gold-coloured cap is sculpted to look like melting wax dripping down the silver neck.

From wax seals to postal stamps, Aplomb perfume’s packaging has the intimacy of a handwritten letter

A film poster for “Paradise”, a film by Ana Rieper. The top half shows a small wooden hut engulfed in a massive wall of orange fire and thick grey smoke. The bottom half is a bold red block with the title “PARADISE” in large black type, followed by a list of credits and production logos.

Estudio Cru wants it’s responsive design to pose questions rather than offer answers

Exactly how Apple Music used sound to build its new brand identity

An illustration of a light blue, continuous line drawing of a sheep on a deep red background. Text at the top reads “222 SMITH STREET BROOKLYN, NY 11231”.

DutchScot illustrates dream symbolism to give Bar Rêve an ethereal identity

Corporate branding logic is taking the soul out of football clubs

Corporate branding logic is taking the soul out of football clubs

POV
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A split screen shows a person speaking at a podium on the left and a yellow and black striped football shirt on the right. The shirt features the text “NEW YORK CITY” across the chest. A yellow bubble at the bottom reads “NYC!” next to the words “NICER TUESDAYS”.

Design as a unifying language: Arsh Raziuddin on how her World Cup identity united NYC

The brand for Lance Oppenheim’s production company has chaos built in

21 October 2026

Two people stand behind a wooden lectern that reads “NICER TUESDAYS”. To the right, a red book cover features the title “Design Harder” and the name “Erik Carter” in bold black type.

Why self-publishing pays off: No Ideas studio on the journey behind building their own imprint

20 October 2026

A close-up portrait of a person looking upwards and to the side. Bold yellow text reads “Milkshake” across the top and bottom of the image, with a copyright notice for “Sony Music Entertainment Sweden” on the left.

Studio Herrström gives disruptor music label a lightning logomark and palette made of milkshake flavours

20 October 2026

A black and white photo of a person playing football, captured mid-stride with a ball at their feet. They wear a Fulham football kit with “AEW” printed across the chest. Large white letters reading “FFCW” are stacked vertically on the left, with the Fulham club crest at the bottom.

Fulham F.C gets a brand refresh built on hand-rendered lettering found on the walls of its stadium

19 October 2026

Source Type’s Dictionary of the Illegible explores what happens when typography stops making sense

19 October 2026

Nicer Tuesdays LA: Get tickets for Debbie Millman, Micaiah Carter and Bijou Karman in November!

16 October 2026

A colourful grid of ten blocks, each featuring a different artist or band name in a stylised font. The names include “Gorillaz”, “The Prodigy”, “Kae Tempest”, “Hiroko Yamamura”, “Iglooghost”, “Lykke Li”, “Boko yout”, “Luisa Almaguer”, “Just Mustard” and “Idles”.

Andrej & Andrej gives Pohoda Festival an identity refresh, complete with 3D babies and a futuristic typeface

14 October 2026

Two people stand behind a wooden lectern that reads “NICER TUESDAYS”. To the right, a 3D render of a small, rounded figure in a bright pink hooded outfit.

Can motion design have a “body language”? Studio Kiln thinks so

14 October 2026