Volvo's new luminous paint for cyclists is utterly astounding!

This won’t be the best-shot, best-edited film you’ve seen all day but it’ll definitely be the most exciting. Volvo (the car manufacturer) have just released a luminous paint that’s invisible during the day and then brightly fluorescent at night as soon as car headlights bounce off it. Spray it on your bike, helmet, clothing – maybe even your face – to make sure you’re lit up like a Christmas tree whenever you set off on nighttime rides.

As someone who cycles to work every day and has spent the winter avoiding near-misses with vehicles on a weekly basis I genuinely couldn’t be more excited about this paint. And the fact it’s been produced by an international car manufacturer is downright refreshing. Nice work Volvo!