It’s Nice That Insights

Insights is a visual research department helping creative teams with sticking points. We deliver research on cultural landscapes, audience tastes, communities and talent to unlock your creative approach.

What we offer

FYI

A subscription platform designed to make inspiration a priority for teams. FYI features snapshots of rising visual moments, making sense of the current creative landscape, while offering tailored moments and workshops to activate teams.

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Visual Sprints

Visual research curated to your brief, designed to unlock new creative directions, sharpen product thinking, and inspire design and brand expression.

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Creative Research

Comprehensive bodies of research uncovering cultural shifts, emerging talent, audience insights and new creative territories to inspire creative strategies.

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No problem too big, no brief too small

It’s Nice That’s Insights department works across all sectors of the industry, supporting you in solving complex creative problems...

Our clients

Google

Talent research and visual inspiration for Google Brand Studio.

Nike

Visual and cultural research, along with talent sourcing, to inspire and inform creative teams across Nike’s EMEA and US regions.

Figma

Supporting Figma’s campaign activation by providing insights into the creative landscape, considering audience and regional nuances.

Spotify

Audience insight, visual territories and cultural parameters to inspire Spotify's visual identity development.

Hinge

Identifying visual territories and guardrails tailored to Gen Z audiences, providing a foundation for storytelling and future campaign development.

Mailchimp

Providing ongoing bespoke context and research on talent and culture.

The Insights Newsletter

Curious about our Insights? Join our newsletter for monthly updates.

Need some proof for that pudding? Not everything escapes the NDA vault, but here are a few public projects making waves...

New Rules

Created in collaboration between It’s Nice That’s Insights department and WePresent, this report explores the uncertain future of design, offering guidance across trends, research and new roles.

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Light and Shade

Light and Shade is a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.

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Want to discuss a project or find out how we can support your team? Reach out below, and we’ll be happy to chat.

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Interested in learning more about our Insights offering?

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