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It’s Nice That Insights

Insights is a visual research department helping creative teams with sticking points. We deliver research on cultural landscapes, audience tastes, communities and talent to unlock your creative approach.

What we offer

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Inspiration Programmes

A year-long programme designed to make inspiration a priority for creative teams. Through recurring sessions and curated content, it builds the thinking, references and creative confidence teams need to make better decisions, all year round.

Get in touch ⏎

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Visual Sprints

Visual research curated to your brief, designed to unlock new creative directions, sharpen product thinking, and inspire design and brand expression.

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Creative Research

Comprehensive bodies of research uncovering cultural shifts, emerging talent, audience insights and new creative territories to inspire creative strategies.

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How can tech serve us better? Insights explores in new report, Good Screens

We live in the age of bad screen time. But is there a world in which technology can feel balanced, fulfilling – good? In our latest report, we explore the growing appetite for devices that make a positive impact on our lives, and how brands can respond to this moment creatively.

August 12th, 2026

No problem too big, no brief too small

It’s Nice That’s Insights department works across all sectors of the industry, supporting you in solving complex creative problems...

Our clients

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Google

Talent research and visual inspiration for Google Brand Studio.

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Nike

Visual and cultural research, along with talent sourcing, to inspire and inform creative teams across Nike’s EMEA and US regions.

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Figma

Supporting Figma’s campaign activation by providing insights into the creative landscape, considering audience and regional nuances.

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Spotify

Audience insight, visual territories and cultural parameters to inspire Spotify's visual identity development.

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Hinge

Identifying visual territories and guardrails tailored to Gen Z audiences, providing a foundation for storytelling and future campaign development.

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Mailchimp

Providing ongoing bespoke context and research on talent and culture.

Want to get ahead of visual culture?

Sign up for the Insights Newsletter. Discover visual trends, understand audience tastes and decipher what’s next in culture.

Need some proof for that pudding? Not everything escapes the NDA vault, but here are a few public projects making waves...

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Can a Tiny Tourist mindset rethink big travel? A new report from Insights

Badly behaved visitors, high-volume rental practices and algorithm-induced overtourism – in a landscape under strain, we make the case for downsizing how we travel and how it is marketed. We call it the Tiny Tourist approach.

April 7th, 2026

New Rules

Created in collaboration between It’s Nice That’s Insights department and WePresent, this report explores the uncertain future of design, offering guidance across trends, research and new roles.

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Light and Shade

Light and Shade is a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.

Read more

Want to discuss a project or find out how we can support your team? Reach out below, and we’ll be happy to chat.

Get in touch

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Interested in learning more about our Insights offering?

Send us an email here.

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