It’s Nice That Insights
Insights is a visual research department helping creative teams with sticking points. We deliver research on cultural landscapes, audience tastes, communities and talent to unlock your creative approach.
What we offer
FYI
A subscription platform designed to make inspiration a priority for teams. FYI features snapshots of rising visual moments, making sense of the current creative landscape, while offering tailored moments and workshops to activate teams.
Visual Sprints
Visual research curated to your brief, designed to unlock new creative directions, sharpen product thinking, and inspire design and brand expression.
Creative Research
Comprehensive bodies of research uncovering cultural shifts, emerging talent, audience insights and new creative territories to inspire creative strategies.
No problem too big, no brief too small
It’s Nice That’s Insights department works across all sectors of the industry, supporting you in solving complex creative problems...
Our clients
Talent research and visual inspiration for Google Brand Studio.
Nike
Visual and cultural research, along with talent sourcing, to inspire and inform creative teams across Nike’s EMEA and US regions.
Figma
Supporting Figma’s campaign activation by providing insights into the creative landscape, considering audience and regional nuances.
Spotify
Audience insight, visual territories and cultural parameters to inspire Spotify's visual identity development.
Hinge
Identifying visual territories and guardrails tailored to Gen Z audiences, providing a foundation for storytelling and future campaign development.
Mailchimp
Providing ongoing bespoke context and research on talent and culture.
Need some proof for that pudding? Not everything escapes the NDA vault, but here are a few public projects making waves...
Light and Shade
Light and Shade is a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.