Design as a unifying language: Arsh Raziuddin on how her World Cup identity united NYC
Designer, illustrator and creative director Arsh Raziuddin gives the New York Nicer Tuesday’s crowd an look behind the curtain of her career to date, demonstrating how her background in editorial and book cover design shaped her approach to image making and how all her work – particularly her identity for Mamdani’s NYC World Cup campaign – has been about using the power of design to build community and common ground.
- Date
- 23 October 2026
- Words
- It's Nice That
Share
Snacks Sponsor
Love Corn
Love Corn is the UK’s first crunchy corn brand. Its delicious crunchy corn kernels are packed with flavour and made with love. On trend with being low sugar, gluten-free and vegan, it’s the feel good snack so please enjoy!
Drinks Sponsor
Moth Drinks
Cocktails in a little black can – for whoever, wherever. That’s the deal. We just love good company, and as a B Corp, we do our best to be one. No secrets. Just award-winning sips, made with premium craft spirits and real ingredients.
