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An embroidered patch featuring the Fiorucci logo. A black diagonal band with the word “Fiorucci” in white capitals sits across a red circle on a blue background.

Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration

Words
Bryony Stone
—
Date
21 March 2017

Since Fiorucci was founded in 1967, the Italian brand has been worn by everyone from Marc Jacobs to Cher, Calvin Klein to Douglas Coupland. The clout of a celebrity-studded fanbase solidified the label as a by-word for cool, earning Fiorucci a flurry of pop culture name-checks from Sister Sledge’s disco classic He’s The Greatest Dancer to Mark Leckey’s iconic video artwork Fiorucci Made Me Hardcore.

Bringing thongs, leopard print, Lycra-infused stretch jeans and Afghan coats to the European market for the first time, and exploding its way onto the front line of British casuals culture, Fiorucci’s fortunes took an unfortunate downward turn in 1989 when the label went into administration. It wasn’t long though before Fiorucci was dusting itself off to stage a revival during the late 90s and early 00s, when teenage girls across Europe were busy proclaiming their allegiance to the brand with bold slogans stretched across pastel pink t-shirts.

Now, the brand famed for its two cherubs logo – originally designed by graphic artist Italo Lupi – is back in time for SS17. Selfridges will host a several-week-long pop-up shop selling archive hand painted denim, bomber jackets, dungarees, jeans and denim jackets decorated with the angels. Selfridges will be offering complimentary customisation with patches featuring graphics from the 1984 Panini collaboration, and to celebrate, Fiorucci offered us an exclusive peek at these from the archive.

An embroidered patch featuring a blue plane flying across a sunset sky. Above the plane, the brand name “Fiorucci” is written in bold red and yellow letters. Below, a tropical coastline is visible with palm trees and a calm sea.
An embroidered patch featuring two green, creature-like figures with wide red eyes. Speech bubbles above them read “LOVE???” and “WHAT IS LOVE???”. The word “Fiorucci” is stitched across the top in red, set against a background of blue snowflakes and a red border.
An embroidered patch featuring two bright red cherries with green stems. A cream-coloured banner across the bottom reads “Fiorucci Safety Jeans”.
An embroidered patch featuring a figure in a cowboy hat and yellow top against a blue background. Above them, the brand name “Fiorucci” is written in bold, black capital letters.
An embroidered patch with a green background and a pink border. A pink lightning bolt sits behind a pair of black headphones, with the words “ELECTRIC MUSIC” at the top and “Fiorucci” at the bottom.
An embroidered patch featuring a pink heart with radiating lines. The words “HEART THROB!” appear in multi-coloured letters, with “FIORUCCI” written in black across the centre.
An embroidered patch featuring a cartoon ice cream cone leaning against a palm tree. The cursive text “fiorucci” runs vertically up the tree trunk against a black background.
An embroidered patch on a black background with a yellow border. It features the brand name “Fiorucci” in white script above a cartoon ice cream cone and a palm tree.
An embroidered patch with a black background and a blue border. The word “Fiorucci” is stitched in bold yellow capital letters.
An embroidered patch on a yellow background with a black grid. Blue lettering reads “Fio Rucci” across the centre.
An embroidered patch with a red border. Inside a red circle, the word “Fiorulli” is written in a bold, red script, surrounded by blue, yellow and orange geometric shapes.
An embroidered patch divided horizontally into pink and yellow sections. A white cross sits at the top, while a jagged black wordmark reads “Fiorucci” across the centre. A small pink rectangle is positioned at the bottom.
An embroidered patch with a blue border and a yellow central panel. The blue sections feature the text “power play” at the top and “Fiorucci” at the bottom. The yellow panel contains a black geometric pattern resembling a circuit board or a retro video game maze.
An embroidered patch on a yellow background featuring a blue lightning bolt. Black lines and arrows form a square circuit around the bolt, with the words “SHORT CIRCUIT” at the top and “fiorucci” at the bottom.
An embroidered patch shows a person with blonde hair standing with their hands on their hips, looking out at a blue sea. Above them, a flying saucer and a bird soar through a deep blue sky. The top edge reads “Fiorucci” and the bottom reads “Villa di Fiorucci”.
An embroidered patch featuring a stylized figure with arms raised and legs spread, rendered in dark purple horizontal lines. The figure is set against a bright pink background with wavy purple patterns and the brand name “Fiorucci” in the bottom left corner.
An embroidered patch featuring a person in a purple swimsuit posing beside a large marlin. Above them, a blue banner reads “Fiorucci” in purple script.
An embroidered patch featuring a red vintage television with a purple screen. Above the TV, the word “Fiorucci” is written in a bold, green, angular typeface.
An embroidered patch with a black background and a bright pink border. Stylised, jagged text in pink, yellow and blue reads “FORKULI”.
An embroidered patch featuring a yellow and blue globe on a white background. The brand name “Fiorucci” is written across the centre in bold, pink lettering.
A rectangular fabric patch with a blue stitched border. It features a starry night sky background with the word “Fiorucci” written in a white, glowing script.

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Further Info

www.fiorucci.com

About the Author

Bryony Stone

—

Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.

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