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Opinion

Our opinion pieces offer up advice, views and insights into the many topics and issues facing the creative industry today. We regularly invite guest writers to offer their perspectives on important topics, too.

All 405 articles

Heralding the ancient and otherworldly charm of Future Medieval graphics

15 August 2024
A typographic image featuring the word “LAGOS” in large, black, condensed lettering against a taupe background. A small pink stamp in the top right corner reads “THE VIEW FROM”.

The View From Lagos: The queer Nigerian artists risking everything to amplify LGBTQ+ voices

14 May 2024

Elizabeth Goodspeed on the best bits of the New York Art Book Fair

7 May 2024
An illustration of a person in silhouette, kneeling and using a tool to carve a shape. Above them, bold text reads “How to approach design as ecology”. Below the figure, the letters “POV” appear in a heavy, rounded typeface.

POV: Designers need to think more like ecologists

1 May 2024
A bold typographic image on a yellow background features the word “MUMBAI” in tall, compressed black letters. A small red stamp in the top right corner reads “THE VIEW FROM”.

The View From Mumbai: Indian packaging design fusing heritage and contemporary culture

30 April 2024
An illustration of a red-faced figure in blue overalls standing atop a stone structure. They hold a hammer aloft in one hand and a bottle in the other.

Why creative labour isn’t always seen as “real work” – and what that means for artists and designers

29 April 2024
A light blue graphic featuring a silhouette of a person sitting atop a large, circular shape. Bold black text across the centre reads “Does design have an ego problem?” with the letters “POV” appearing in a large, pale blue font below.

POV: Humility is seemingly in short supply in the design industry. What’s really behind this?

18 April 2024
A graphic featuring the word “TOKYU” in tall, black, condensed lettering against a light blue background. A small, stamp-like rectangle in the top right corner reads “THE VIEW FROM”.

The View From Tokyo: embracing imperfection and humour with heta-uma

18 April 2024

Elizabeth Goodspeed on how signs remind us of design beyond the screen

17 April 2024
A red silhouette of a person lying on their back and reading a book. Above them, bold black text reads “IS IT TIME TO RETHINK TIMESHEETS?”. Below the figure, the letters “POV” appear in a large, rounded red typeface.

POV: Timesheets are hated by creatives – so why have we enforced them?

4 April 2024
A graphic featuring a pale blue silhouette of a person curled up inside a bowl. Bold black text over the image reads “Where did the human type trend stem from?” with the letters “POV” appearing in large, light blue shapes below.

POV: Using the human body to create type taps into our deepest desires

20 March 2024

Elizabeth Goodspeed on the delicate art of nostalgia in branding

13 March 2024
A graphic featuring a mustard yellow silhouette of a hand with the index finger raised. Centred over the hand, black text reads “Is it the designer’s responsibility if an app is addictive?”. Below this, the letters “POV” appear in a large, bold, mustard yellow font.

POV: Is it the designer’s responsibility if an app is addictive?

7 March 2024

Elizabeth Goodspeed on the importance of taste – and how to acquire it

28 February 2024
A graphic featuring two yellow speech bubbles on a light grey background. Bold black text across the centre reads “AI-GENERATED ALBUM COVERS PRIORITISE VIRALITY OVER CREATIVITY”, with the word “POV” in large yellow letters below.

POV: AI-generated album covers prioritise virality over creativity

22 February 2024

From ice-cream shops to motels, why are design agencies launching bricks-and-mortar businesses?

7 February 2024
A red illustration of a headless figure holding two heads out to their sides. Centred over the figure, black text reads “COULD THIS BE THE END OF PITCHING FOR FREE?”. Below this, the word “POV” appears in large, bold red letters.

POV: Unpaid pitching is a symptom of a broken system

5 February 2024

Elizabeth Goodspeed on Juergen Teller and how we understand “flawed” images

12 January 2024

AKQA predicts how tech could influence design this year, across gaming, travel and more

8 January 2024

Elizabeth Goodspeed on coquettism and “girl design”

20 December 2023

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