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Red Bull Music Academy Tour posters by Another Kind and furniture maker Dale Kirk

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Date
18 August 2016
A purple poster for the “Red Bull Music Academy UK Tour” in London. It features a yellow semi-circle and a detailed line-up of events and workshops taking place from 19 to 21 October.

Design studio Another Kind has enlisted the expertise of furniture designer and artist Dale Kirk to produce a series of colourful, minimalist visuals for Red Bull Music Academy’s 2016 UK Tour.

The set designs were composed in wood and photographed, then the colours digitally manipulated to create four different identities for each of the UK cities that will play host to the tour. The arrangements form abstract representations of Liverpool, Glasgow, London and Leeds, the skylines streamlined to their most fundamental of identifiable elements.

“We came up with some minimal shapes built out of wood in Dale’s workshop…wanting to develop an easily recognisable cityscape route but in the end I think we managed to strike a nice balance between abstract and familiar city connotations,” says Patrick Perring, digital designer at Another Kind.

The images have been implemented across the tour’s website, social media channels and posters.

The Red Bull Music Academy’s 2016 UK Tour takes place in October.

A 3D render of a minimalist industrial building in bright yellow and lime green. The structure sits against a deep purple background, with a teal gradient floor in the foreground.
Above

Another Kind and Dale Kirk: Liverpool, for Red Bull Music Academy’s 2016 UK Tour

A 3D render of abstract, glowing blue blocks of varying heights arranged like a city skyline. The shapes sit against a vibrant purple background and a matching blue foreground.
Above

Another Kind and Dale Kirk: Leeds, for Red Bull Music Academy’s 2016 UK Tour

A 3D render of pink geometric shapes arranged on a pink surface against a purple background. The composition includes a tall rectangular block, a semi-circle and a T-shaped form.
Above

Another Kind and Dale Kirk: Glasgow, for Red Bull Music Academy’s 2016 UK Tour

A 3D render of a yellow geometric structure consisting of a staircase and a tall tower. The shapes sit on an orange landscape against a deep purple background with a yellow semi-circle rising behind them.
Above

Another Kind and Dale Kirk: London, for Red Bull Music Academy’s 2016 UK Tour

A 3D render of a website landing page for the “Red Bull Music Academy UK Tour”. The page features a purple background with four colourful blocks, each representing a city and its tour dates. The blocks are labelled “Liverpool”, “Glasgow”, “London” and “Leeds”, with dates in October. A navigation menu at the top includes links for “About”, “Programme”, “News” and “Tickets”.
Above

Another Kind and Dale Kirk: Website, for Red Bull Music Academy’s 2016 UK Tour

A website landing page for the “Red Bull Music Academy UK Tour” set against a deep purple background. Large, colourful tiles feature portraits of artists including Charli XCX, Jackmaster, Fetty Wap and Jay Prince.
Above

Another Kind and Dale Kirk: Website, for Red Bull Music Academy’s 2016 UK Tour

A colourful promotional poster for the “Red Bull Music Academy UK Tour”. The layout is split into four vertical colour blocks for Liverpool, Glasgow, London and Leeds, each listing a series of events and artists.
Above

Another Kind and Dale Kirk: Red Bull Music Academy’s 2016 UK Tour

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About the Author

Jamie Green

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Jamie joined It’s Nice That back in May 2016 as an editorial assistant. And, after a seven-year sojourn away planning advertising campaigns for the likes of The LEGO Group and Converse, he came back to look after New Business & Partnerships here at It’s Nice That until September 2024.

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