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A layout of album artwork and merchandise for The 1975, including a white vinyl record and a minimalist white cover. A lyric sheet features the title “I Like America & America Likes Me” repeated in a radiating typographic pattern.

Multi-disciplinary artist Samuel Burgess Johnson on his work for The 1975

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Date
25 March 2019

Creative director, artist, graphic designer and photographer, Samuel Burgess Johnson, is most known for his typographic and photographic work for British pop rock band, The 1975. But for Samuel, the band are much more than just a client: “They are a part of my life, almost separate from the rest of my career. We are close friends and talk every day,” he tells It’s Nice That. On top of working with the band, Samuel’s portfolio is as vast as his multidisciplinary job title, working for high-profile clients such as Nike and Unilever, for which he recently worked on a range of projects, from branding to macro painting.

With such a mix of disciplines, you would think that Samuel would be hard pushed to pick a favourite. But, on the contrary, he says it’s a no brainer: “Graphic design and art were always natural inclinations as far back as I can remember. Hard to pinpoint why above anything else, but graphic design is something I became obsessive with and explored seriously in my late teens,” he says. “My career has transitioned more towards creative direction in recent years but I am still at my happiest working within graphic design and image-making parameters.”

Other recent career developments include relocating from his long-standing base of London to Los Angeles, where new ventures are already underway. Over the past year, conceptualising identities featuring his botanical motifs, Samuel has worked with other big names in music such as Ta-ku & Wafia and Warbear (Yuuki Ozaki). 2018 also saw him collaborate with iconic American rock band, Thirty Seconds to Mars on the artwork for their single Dangerous Night, through which he was able to combine his skills in art direction, graphic design and photography.

Along with his ever-changing medium of choice, Samuel’s style also changes frequently; from photographic work showcasing vivid colour palettes and neon-lit foregrounds to monochrome typographic poster design, his aesthetic is constantly adapting – with the moody and ethereal tone of his work being the only reoccurring element.

Moving forward, Samuel says he will be working with more record labels and musicians, expanding his portfolio stateside to further hone his already impressive practice. Speaking on this, he explains that although there are recognisable patterns in his artwork and designs, he also hopes that his work continues to “evolve and improve”.

A digital image of repeating text that creates a warped, undulating pattern across the frame. The words “I always wanna die sometimes” are repeated in a dense grid, curving to form a fluid, fabric-like shape.
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Samuel Burgess Johnson

The album cover for The 1975 features a mirrored room filled with the band and several other people in black suits. They hold instruments and stand among a forest of vertical mirrors and music equipment. Below the image, a block of text is paired with the band name and the phrase “GIVE YOURSELF A TRY”.
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Samuel Burgess Johnson

The front and back covers of a vinyl record for Warbear. The front cover shows a purple flower under a glass dome against a black background. The back cover lists the tracklist in a clean serif typeface, including titles such as “Idea 01”, “Wallflower” and “Diamond”.
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Samuel Burgess Johnson

An abstract painting of swirling black, grey and white ink on a plain white background. The fluid shapes create organic, cell-like patterns and marbled textures.
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Samuel Burgess Johnson

An abstract painting of swirling blue, white and orange acrylic paint. The colours blend into organic, cell-like shapes and fluid marbled patterns.
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Samuel Burgess Johnson

A white rectangular panel stands upright on a rocky, red landscape. The scene is set against a pale sky at dusk, with distant mountains on the horizon.
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Samuel Burgess Johnson

A neon sign stands on a sandy beach, its pink glow reflecting in the wet shoreline. The sign reads “THIS MUST BE MY DREAM” against a backdrop of a calm ocean and distant purple mountains.
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Samuel Burgess Johnson

A bouquet of pink and white peonies in various stages of bloom. The flowers are arranged against a plain, pale blue background.
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Samuel Burgess Johnson

A close-up of a lily with petals in shades of pale blue, purple and pink. Dark purple speckles dot the centre of the flower, which is lit against a dark, moody background.
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Samuel Burgess Johnson

A large billboard on a weathered yellow brick wall reads “MODERNITY HAS FAILED US”. The text is printed on a wrinkled, beige fabric sheet that hangs loosely within a white frame.
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Samuel Burgess Johnson

A painting of a figure in a dark, high-necked garment. Their face is obscured by thick, grey brushstrokes, leaving only a set of white teeth visible.
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Samuel Burgess Johnson

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About the Author

Daniel Milroy Maher

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Daniel joined It’s Nice That as an editorial assistant in February 2019 and continues to work with us on a freelance basis. He graduated from Kingston University with a degree in Journalism in 2015. He is also co-founder and editor of SWIM, an annual art and photography publication.

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