This weekend the clocks went back in the UK, meaning the start of a stretch of pitch-black mornings and frosty evenings to keep us company until well into the new year. Usually, this would also mean the death of morning runs and fitness regimes, but the Dirty Projects are here to save us. Instead of rolling over and hitting snooze on that alarm clock, wack the dirty projectors in your ears and pretend you’re running through Yellowstone National Park, like this lucky chap. Breathtaking, impeccably timed stuff from Adam Newport Berra.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.