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An illustration of a bustling farm and market scene. People tend to vegetable patches, herd livestock and harvest fruit, while a green van and a market stall branded “Green Earth Farm” sell fresh produce.

How can illustration be used as a tool to educate and inspire? Maisy Summer shares her wisdom

The London-based freelance illustrator explains why educational visual material often calls for close collaboration with the intended audience.

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Date
19 March 2024

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Community engagement has always been at the heart of Maisy Summer’s work. When we last spoke to her back in 2021, she was immersed in the grassroots foodie world. She had recently made a book of recipes for and by students at Manchester Metropolitan University called Cook & Grow, co-directed a short animation about providing free meals for NHS workers, and set up Small Fry, a creative community that hosts talks, workshops and projects. Now, three years later, Maisy is still very much concerned with community, though she’s transitioned into the informative side of things, using her practice to see how illustrated visual media can be an effective and engaging educational tool.

This transition was instigated by Maisy’s first venture into research-based work: A Manifesto for Education for Environmental Sustainability, funded by the British Educational Research Association. Working on the project, Maisy realised how much her experience in lecturing helped her to “relate to both the creative and academic side”, allowing her to help researched-based practitioners communicate their findings visually, she says. After completing the manifesto, Maisy found that she was being recommended for new opportunities and clients by word of mouth, and was soon working on a whole host of educational projects.

Maisy sees illustration as a useful tool for how well it can “break down” complex information, making it easier to digest. This is particularly useful with information on topics like climate change, substance abuse and migration, which is vital to disseminate to new audiences. Moreover, illustration can be used effectively across multiple contexts. While the piece’s life may start in a publication, it can be transferred to presentation decks, animated videos and discussion packs.

An illustration of a board game box titled “Talking Climate Intervention”. The cover features a dark background with a map of a coastline, dotted with industrial buildings, a private jet, and a cargo ship. Small figures and labels like “Private Ownership” and “Sold” are scattered across the scene.
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Maisy Summer: Climate Intervention Cards (Copyright © Maisy Summer)

A great example of this variety of format is Maisy’s work on a climate intervention project, supported by Royal Society of Arts and UK Research and Innovation. Alongside the project leads, Dr Lynda Dunlop and Dr Elizabeth Rushton, Maisy illustrated 15 cards, which were to be used as a “stimulus for discussion around climate interventions in the classroom,” says Maisy. “The card format was an engaging way to create an interaction point with the information.” With a muted palette of blues, greens, oranges and greys and a small amount of text mainly used to label, the cards are child-friendly, while still being able to represent the seriousness of the topic.

More often than not, such educational projects are co-created with the intended audience, a process Maisy sees as vital in making them most effective. Young People at a Crossroads was a project written by Dr Catherine Walker focusing on how young people and their families from immigrant backgrounds are responding to climate change in Manchester and Melbourne, Maisy explains. To illustrate the project, she directly referred to the interviews conducted by Dr Walker. “I wanted the illustrations to highlight the variety of locations discussed, the stories of climate protests, cultural rituals, local community coming together, and childhood memories such as lessons being taught under a tree,” she says. Maisy collated all of the references, digitally sketched compositions, and then printed them to use on a lightbox, finished with gouache, pastels and pencil. Then Maisy scanned the works, adding finer details digitally with Adobe Fresco and animated certain parts so they could be used in presentations and videos.

GalleryMaisy Summer: Climate Intervention Cards (Copyright © Maisy Summer)

An illustration of a green and blue earth surrounded by scientific diagrams and figures. A person in a white coat uses a tool to probe the globe, where a green circle is marked with the word “RISK”. The image includes the title “EXPERIMENT EARTH” in red text and a label at the bottom reading “SAMPLE 005”.
An illustration split into panels. On the left, a variety of animals, including an elephant, zebra and panda, gather around a blue pond. The right side shows people in office settings, including a large circular meeting with charts and laptops. Text at the bottom left reads “Who speaks for nature?”.

Not all of Maisy’s work is directed toward children, though; in some cases her work is also used to help adults engage with difficult topics. Recently, she provided the visuals for Alcohol, Izzat & Me, a publication written by Sarah Galvani, Sarah Fox, Surinder Guru and Naima lqbal which centres on 18 South Asian women’s lived experience with alcohol and drug abuse. Illustrating the cover and two of the women’s stories, Maisy says that “I wanted to highlight the pressure and cultural stigma the women were under, though also acknowledge the positivity behind them asking for support and help.” In one of the illustrations, Maisy showed a figure with a strong stance, holding up a mixture of challenges and hurdles, “such as stigma from her family and communities, medication, identity, belonging and social services”. The piece is a clever way of nodding to the idiom of carrying the weight of your issues.

If you’re looking to engage with similar work to Maisy, she’s got a few tips up her sleeve. One is checking the Arts Council’s jobs listings, and signing up for their newsletter to keep an eye on opportunities that might be coming up. But, importantly, she also says that familiarising yourself with your local area is key. “Even checking out the notice board at your local park to see what events, groups, festivals are on can be a useful starting point to meet people and build some connections in your community.”

An illustration of a person with long blonde hair holding a large, heavy cloud of imagery above their head. The cloud contains a mix of symbols including an ambulance, a hospital, a counsellor, and a speech bubble that reads “STOP DRINKING AND WE’LL GET YOU HELP”.
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Maisy Summer: Alcohol, Izzat and Me (Copyright © Maisy Summer)

An illustration for a book titled “Alcohol, Izzat and me: South Asian women in recovery”. The cover is a collage of images including a bottle of antidepressants, a calendar, an ambulance, and a person in a hijab. Text on a green bottle lists struggles such as “abuse”, “trauma” and “depression”.
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Maisy Summer: Alcohol, Izzat and Me (Copyright © Maisy Summer)

An illustration of a dense London cityscape, featuring a mix of red-brick buildings and modern skyscrapers. The Shard rises prominently in the background beside a tall orange construction crane.
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Maisy Summer: Drawing Diaries (Copyright © Maisy Summer)

An illustration of a world map on a blue background, with dashed white lines connecting various countries. Small drawings of ships, planes, trains and people are scattered across the continents and oceans.
Above

Maisy Summer: Young People at a Crossroads (Copyright © Maisy Summer)

An illustration of a large, leafy green tree with aerial roots hanging down. Four people stand beneath the branches, tying a thin rope around the trunk.
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Maisy Summer: Young People at a Crossroads (Copyright © Maisy Summer)

An illustration of a sprawling, colourful landscape featuring a mix of industrial and sustainable elements. A red train and a green bus travel through a scene with wind turbines, solar panels and a food truck. Hand-drawn text in the bottom left describes the “Young people at a crossroads” project, while the bottom right reads “YOUNG PEOPLE AT A CROSSROADS”.
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Maisy Summer: Young People at a Crossroads (Copyright © Maisy Summer)

An illustration of a sustainable community featuring people planting trees, cycling and using a “Zero Waste” refill shop. A group of people hold signs that read “Climate Justice”, “People Not Profit” and “We Are The Future!!”.
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Maisy Summer: Young People at a Crossroads (Copyright © Maisy Summer)

An illustration of a colourful hillside town with densely packed, multi-storey houses in shades of red, yellow and blue. A large, brown mountain rises behind the town under a pale sky with a bright yellow sun.
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Maisy Summer: Young People at a Crossroads (Copyright © Maisy Summer)

An illustration of a busy street scene in front of a restaurant with orange and white striped awnings. A large red sign reads “Phở 10 Lý quốc sư”. People on motorbikes and bicycles navigate the road, while others walk with baskets of produce.
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Maisy Summer: Drawing Diaries (Copyright © Maisy Summer)

An illustration of a globe on a stand against a black, starry background. Various geoengineering methods are labelled with arrows, including “Stratospheric Aerosol Injection”, “Space Mirrors”, “Marine Cloud Brightening” and “Cloud Thinning”. The words “Climate Conflict” appear at the bottom.
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Maisy Summer: Climate Intervention Cards (Copyright © Maisy Summer)

An illustrated map of a “Curated Tree Walk Around Bury”. A winding path connects various landmarks, including the Bury Art Museum and Sculpture Centre, with numbered tree icons marking the route. A “Tree Key” on the right identifies ten different species with hand-drawn leaf illustrations.
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Maisy Summer: Community Tree map – Bury Art Museum (Copyright © Maisy Summer)

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Maisy Summer: Studio Cultura (Copyright © Maisy Summer)

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About the Author

Olivia Hingley

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Olivia (she/her) is associate editor of the website, overseeing the day-to-day editorial projects as well as Nicer Tuesdays events. She joined the It’s Nice That team in 2021. ofh@itsnicethat.com

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