Deadline extended til 16 October! Apply for the It’s Nice That x DROOL Artist Open Call

After a resounding success, we’re back for a second instalment, once again championing independent artists worldwide. Together, we’re not only creating a place to shop unique art prints by emerging creatives, but we’re also financially empowering young, undiscovered artists. Collaborating with painters, graphic designers, illustrators and photographers from across the globe, the DROOL store manages the complete production and sales of the fine art prints – with fair commissions and sustainability at the heart of what it does.

This opportunity offers an income stream for independent creators and emerging creatives, where they will earn a commission for every piece sold, providing them with some financial backing to further their crafts. The initiative aims to break down barriers for emerging artists regardless of their background or location, by platforming their work and offering them a new side hustle. Meanwhile, DROOL handles all of that tricky admin like framing, delivery and customer service, working with print labs dotted across the world, so you don’t have to.

“I’m excited DROOL is teaming up with It’s Nice That for the second year. Last year’s response was incredible, with over 1,000 applications,” says Alex Liepman, founder of DROOL. “From the shortlisted artists, Lily Kong truly stood out, and her work now has a place in homes across more than 60 countries. Championing emerging creatives is what both DROOL and It’s Nice That do, so this partnership offers an exciting chance for us to combine our communities and uncover fresh, new talent.”

Here’s how you can get involved:

Applications for the Artist Open Call are open from 6 October – 16 October 2025. Artists can submit their work here. Artists will retain full ownership of their artwork but grant DROOL a temporary licence to produce, market, and sell their artwork. Artists earn a 15 per cent commission on sales (around 50 per cent of profit).

The criteria for your submission:

For each submission, four to six jpg artworks are required. Those shortlisted will need to meet the below requirements to be represented:

Digital artworks: Submit high resolution jpg with a recommended resolution of 12,000px on the longest side at 300dpi or a minimum resolution 9,900px on the longest side at 300dpi

Physical artworks: For canvases or other physical works, the original artworks will need to be a minimum of 16x20” and you must be willing to have these high resolution scanned.

You will also need to provide your name, artist bio, contact details, and an optional description of the artwork as part of your submission. There are also diversity questions which are optional.

Multiple submissions are allowed to be entered for the open call, but each submission must comply with the above terms.