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A person holds a yellow folded card featuring a geometric illustration of a lamp and a building. A pink flap is partially peeled back to reveal more of the architectural drawing.
A person holds a yellow folded card featuring a geometric illustration of a lamp and a building. A pink flap is partially peeled back to reveal more of the architectural drawing.

Howful studio is pushing the boundaries of Risograph with paper clocks and pocket calendars

This Seoul-based studio shares how it quenches its thirst for different types of creativity, outside its branding and UX work, with delightful print projects.

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Date
22 January 2025

We can hardly keep up with how many projects Howful Studio has on the go. A Seoul-based design agency founded in 2018, the studio has since expanded into Howful Editions, a collection of products that aims to bring “a touch of extraordinary to everyday life” in the form of beautiful paper crafts, prints, stationery and daily items, many of which come out of Howful RisoClub, the studio’s outlet for creative projects and workshops in print. Yet another offshoot from its practice has manifested in Kkoyakids, a children’s brand that specialises in making lifestyle products in a range of categories, where the team get to “delve into the world of children through the eyes of a designer”.

All of these side quests skirt the edges of its studio practice, which includes branding, packaging, editorial and UX/UI design. What’s taken over the team’s focus recently, however, has been its Riso printing pursuits. With Howful RisoClub as a space to “engage in various graphic experiments”, the team has found something to quench the “thirst for a different kind of creativity that we experience while running a design studio”, shares Howful’s co-founder Yongjae Lee.

Many of the studio’s experiments with the print method have resulted in “objects that push the boundaries of paper media”, says Yongjae; we’re big fans of the Riso-printed paper clocks and vases, that form part of the current collection at Howful Editions. These out-of-the-box ideas often serve as the foundation for the team’s Risograph workshops, where they meet young Korean designers and exchange ideas, gain inspiration and insight, shares Yongjae. “For us Risograph is not only a tool that connects us with other designers but its also a vital source of inspiration and creativity,” he concludes.

A person holds up a Risograph print featuring a colourful, abstract layout. Large text reads “A House Where Inspiration Dwell”, alongside the title “Studio Riso Club Edition”.
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HOWFUL Studio: 2024 Seoul Design Festival Poster (Copyright © HOWFUL Co., Ltd, 2024)

A person stands against a concrete wall, holding a large square print. They wear a white T-shirt, a patterned skirt with a lace hem, white socks and black platform shoes. The print features a blue and orange geometric design with the words “Paper Clock” across the top. Various numbers, including “Twelve”, “Nine” and “Three”, are scattered around the edges.
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HOWFUL Studio: Comfy Project Paper Clock (Copyright © HOWFUL Co., Ltd, 2024)

Several orange and blue printed booklets and a matching card lie on the black bonnet of a car. The booklets feature bold typography and a graphic of a building, with the text “Comfy (Project) Note.”
Above

HOWFUL Studio: Riso Comfy Slide (Copyright © HOWFUL Co., Ltd, 2024)

Two hands hold a black plastic slide over a bright pink card. The slide’s linear slits reveal a hidden image and the words “VIEW FROM THIS SLIDE IT’S GONNA BE A NEW INSIGHT”.
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HOWFUL Studio: Comfy Project Slide Card (Copyright © HOWFUL Co., Ltd, 2024)

A person holds a yellow folded card featuring a geometric illustration of a lamp and a building. A pink flap is partially peeled back to reveal more of the architectural drawing.
Above

HOWFUL Studio: Riso Comfy Slide (Copyright © HOWFUL Co., Ltd, 2024)

A square wall clock features a white face layered with red text, pink shapes and silhouettes of people. Black clock hands point towards the centre of a thin red circle.
Above

HOWFUL Studio: Comfy Project Paper Clock (Copyright © HOWFUL Co., Ltd, 2024)

Two desk calendars and several loose cards from a “Comfy Calendar” are scattered on a concrete floor. The cards feature colourful, pixelated illustrations of interiors and furniture in shades of pink, blue and brown.
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HWF Editon: Comfy Project Calendar 2025 (Copyright © HOWFUL Co., Ltd, 2024)

A folded paper calendar titled “Comfy Calendar” zig-zags down a set of concrete steps. Each page features a colourful illustration of a domestic interior and a corresponding monthly date grid.
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HWF Editon: Comfy Project Calendar 2025 (Copyright © HOWFUL Co., Ltd, 2024)

A person holds a “Comfy House Card” over several other cards and folded paper models on a concrete floor. The cards and models feature colourful, stylised illustrations of house interiors in pink and yellow.
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HOWFUL Studio: Comfy Project Card (Copyright © HOWFUL Co., Ltd, 2024)

Two acrylic keyrings with colourful, abstract geometric inserts hang from a white beaded chain. A white fabric tag attached to the rings reads “THINK”, “EXPLORE” and “EXPERIMENT”.
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HOWFUL Studio: Comfy Project Keyring (Copyright © HOWFUL Co., Ltd, 2024)

Two people hold small, packaged items in clear plastic sleeves. Each package features a white card reading “Comfy Match” and a colourful graphic insert.
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HOWFUL Studio: Comfy Project Comfy Match (Copyright © HOWFUL Co., Ltd, 2024)

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HOWFUL Studio: Riso Clock (Copyright © HOWFUL Co., Ltd, 2024)

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About the Author

Ellis Tree

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Ellis Tree (she/her) is a staff writer at It’s Nice That. She joined as a junior writer in April 2024 after graduating from Kingston School of Art with a degree in Graphic Design. Across her research, writing and visual work she has a particular interest in printmaking, self-publishing and expanded approaches to photography. ert@itsnicethat.com

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