Georgi Banks-Davies/Sport England: This Girl Can
Jogging in your park with a pushchair, dancing in your living room, or even stretching to fix a bra all counts a joyful moments of exercise – that’s the message our the new This Girl Can campaign for Sport England.
The short films sees a host of women getting fit in their own way that fits around this life, and celebrate those little moments of movement in our everyday lives, with the campaign tag, #FitGotReal.
Director Georgi Banks-Davies, says, “The goal was to show the realities and challenges of everyday exercise for real women. My mates know that I box, because it’s ‘cool’, but they have no idea that when I’m away travelling, I do Davina’s 15 min workoutin hotel rooms in my knickers, getting carpet burns on my elbows from planking. That’s my reality. I want the audience to be inspired to celebrate their own reality, and to feel proud of that.”
It’s a warming antidote to an industry that can often guilt-trip us to join gym-mania and instead, aims to offset any guilt with a simple message: all activity counts. And if that wasn’t warming enough, it’s all set to the the glorious vocal stylings of Queen Barbara Streisand’s Don’t Rain On My Parade. Enjoy it below!
Georgi Banks-Davies/Sport England: This Girl Can
Georgi Banks-Davies/Sport England: This Girl Can
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Kieran Yates is a London-based journalist and author who has been writing about culture everywhere from The Guardian and Independent to Dazed and WePresent for over a decade. She is the author of All the Houses I’ve Ever Lived In, exploring the art and design of homes.
