Studio Frith’s brand identity for Bocci plays with its signature spherical lighting

Canadian design and manufacturing company Bocci – perhaps best known for its distinct and sculptural lighting – has received a fresh identity from the London design team Studio Frith.

A curved new logo is designed to resemble the spherical forms that Bocci often works with, a design signature that has come to inform many of the objects the company produces today. The logo is also built to draw on the “allure of abstraction”, Studio Frith explains, another central element of Bocci’s work.

Going into the project, Studio Frith wanted to draw attention to Bocci’s experimental approach to production. For example, new photography from Fahim Kassam invites users into the glassblowing practices that the brand has honed for almost two decades. Going a step further, the typeface, made in collaboration with Dalton Maag, is built on ideas and practices Frith observed within a Bocci glass workshop.

While the layered, geometric nature of the logo and considered photography provides a sophisticated edge to the work, the identity also doesn’t stray far from the collaborative, hands-on nature ethos behind Bocci. Pops of colour appear throughout, alongside a wordmark which is at points playfully deconstructed.