Meet Ufficio – the studio building bold, unique brands out of Buenos Aires

After ten years of experience as independent designers, seeking a way to push the boundaries of their craft and “embrace new creative challenges,” close collaborators Sofia Noceti and Crista Bernasconi came together to form Ufficio Studio in 2023. Fresh on the graphic design scene, the small Buenos Aires-based team specialises in crafting distinctive visual identities with a “conceptual approach and a lot of in-depth research”.

Since its start, the studio’s detail-oriented design work has spanned commercial and cultural projects alike, seeing it build identities for all sorts: from independent restaurants and small bakeries to tech startups and fashion brands. With no two projects quite the same, this kind of diversity “fuels our creativity and helps us avoid repetition as a studio,” says Sofia. By involving brands at every stage of a project, “collaboration lies at the heart of our process, both within our studio and with our clients,” shares Noceti, “so we are always aiming to push design into evocative, disruptive dimensions that challenge conventional perspectives [...] We value working with clients who share our passion and commitment to bold, meaningful ideas.”

In order to feed their wide variety of endeavours the studio’s inspiration “stems from a diverse range of sources”, Sofia tells us, which can be anything from: “a specific word heard in a conversation, the play of light and shadows on a wall or the nuances of sound,” she says. With a great deal of attention, the team turn to history, popular culture and science for unique, obscure and unexpected references that steer them away from the beaten track of established styles. Through research, Ufficio always seeks to find “something truly original, that’s rooted in an understanding of our clients aspirations”, to translate into a brand’s visual world.