Launch Recite Me assistive technology

Open-source your knowledge: DixonBaxi on rethinking how branding agencies should work

Tom Pelling joined London’s Nicer Tuesday stage in December to talk about his time at the branding agency DixonBaxi. The talk gave the audience an insight not just into how DixonBaxi works, but how a branding agency should work – from taking “creative sabbaticals” to help designers connect with each other to letting “knowledge become open-source” in order to demystify the design world for students and freelancers.

Date
25 February 2026

Share

Event Sponsor

GF Smith

GF Smith works in partnership with brands, creatives, designers and specialists across the globe to source, curate and supply the world’s finest paper as the foundation for those that seek to create.

Snacks Sponsor

Love Corn

We’re excited to partner with Love Corn the UK’s first crunchy corn brand as our snack sponsor. Its delicious crunchy corn kernels are packed with flavour and made with love. On trend with being low sugar, gluten-free and vegan, it’s the feel good snack so please enjoy!

Drinks Sponsor

El Rayo Tequila

El Rayo Tequila is transforming the way you think and drink tequila – one T&T at a time. By partnering with artists and designers, it’s building a lifestyle brand around its tequilas. Tequila & Tonic is a thing now.

Share Article

Further Info

Nicer Tuesdays is our monthly event of creative talks. You can find out more here.

About the Author

It's Nice That

This article was written by the It’s Nice That team. To find our editors and writers, please head over to our Contact page.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.