Launch Recite Me assistive technology
An animation of a red and white event poster that shifts from a landscape to a square format. It reads “SPEEDY DATING”, “Thursday 29th February”, “8pm ’til late” and “Gosnells Bermondsey”, with a price tag of “£8”.

Lucia Klander uses expressive type and intricate grids to spark conversation

Following on from a personal project about menstruation, the recent graduate now wants to use design to challenge stereotypes.

—
Date
21 January 2025

Growing up in London, Lucia Klander was always aware of how design can impact perceptions around identity, gender, and culture. While studying at Central Saint Martins, the 2023 graduate became passionate about creating work that “nurtures connections within female-centred communities” with a focus on wellbeing, activism, and community.

Lucia’s passion project, Red Talk, for example, is a conversational card game that aims to nurture healthier conversations about periods. With an inviting and lighthearted design, it asks a series of questions that encourages open and honest dialogues about menstruation. She aims to build empathy through these designs, “to challenge and dismantle harmful stereotypes”, she says.

Lucia’s approach often employs expressive typography, diagrammatic mapping, and explorative grid systems to articulate her ideas. Now a junior designer at the creative agency Dent, she works on projects across fashion, art and music, continuing to explore how meaningful visuals can effectively communicate the values that she aligns with.

GalleryCopyright © Lucia Klander, 2024

A red pamphlet lies on a concrete floor, featuring a list of euphemisms for menstruation. The text includes phrases such as “A crime scene in my pants” and “The invasion of the red army”. At the bottom, a white logo reads “Red talk”.
A pile of red and white conversation cards for a game called “Red Talk”. The cards feature prompts about menstruation, such as “How did you feel when you got your first period?”.
A poster for “Red talk” is pasted onto the side of a green tram. The white poster features red text and abstract shapes, asking people to share stories and goals related to menstruation.
A neon green banner features bold black text that reads “HONK! IF YOU NEED A DESIGNER”. To the right is a high-contrast, grainy image of a laughing face. Smaller text below provides contact details, including an email address and the website “www.luciaklander.studio”. A footer note mentions the designer is based in north London.
A series of six graphic panels and one larger poster titled “Aura”. Each panel features a different abstract shape and colour palette paired with a word such as “Overthink” or “Energy”. The final poster displays a vertical stack of blurred colour gradients alongside a list of personality traits.
An animation of a spiral-bound workbook flipping through different pages. The pages feature bold typography and collage elements with headings including “How to Hand” and “How to Love”.
A series of four colourful album covers for “Radio Rodeo”. Each cover features bold typography and a different background colour: red, blue, pink and yellow.
A person and a child are in a swimming pool, seen through a layer of yellow text. The text reads, “If I told you something happened the other day it could have happened either one month ago or possibly even a year or maybe it did happen the other day you will never know becuase I don’t know myself”.

Share Article

About the Author

Marigold Warner

—

Marigold Warner is a British-Japanese writer and editor based in Tokyo. She covers art and culture, and is particularly interested in Japanese photography and design.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.