Launch Recite Me assistive technology

Tyrone Lebon shoots Stussy campaign inspired by Tokyo nightlife and Geisha girls

—
Date
19 August 2015
A person in a pale pink blazer and blue shirt leans against a dark piano, holding a glass of amber liquid. To the left, a bottle of Stüssy liquor stands beside Japanese text and a blue label that reads “東京 2015 秋冬”.

Tyrone Lebon has shot the Stüssy Fall 2015 campaign, exploring the brand’s relationship with Japan. The images aim to capture the “unique richness and diversity of Tokyo” according to the brand, drawing on elements of 20th Century youth culture iconography in the city and juxtaposing them with traditional references such as Geishas. The campaign was styled by Tom Guinness and features a Stüssy headpiece designed by hairstylist Kamo.

Two people with shaved heads face each other against a red background. One person shouts towards the other, with a white speech bubble between them containing Japanese characters.
Above

Tyrone Lebon: Stussy campaign

A person wears a tall, sculptural headpiece made from a navy and white Stüssy fabric. The fabric is held in place by dozens of silver safety pins and thin metal chains.
Above
Left

Tyrone Lebon: Stussy campaign

Right

Tyrone Lebon: Stussy campaign

A person with dark lipstick and a large, ruffled cream bonnet sits on a plush pink faux-fur backdrop. They wear a matching ruffled dress and white boots. In the bottom right corner is a black Stussy logo with the text “International Stussy Tribe”. Small red text in the bottom left reads “Tokyo - Fall 2015 by Tyrone Lebon”.
Above

Tyrone Lebon: Stussy campaign

Share Article

About the Author

Emily Gosling

—

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.