PETA’s x-rated Super Bowl advert banned from TV (NSFW)

Date
28 January 2016

PETA’s new advert, made to air during the commercial break in the NFL’s Super Bowl 50 next month, has been banned by television network CBS for its sexually explicit content. The advert shows a split screen of two couples having sex: the left is identified as a meat eater, the right is labelled vegan. The ad and its slogan, “Last longer. Go vegan”, is designed to educate men on how diet can affect their sex lives, and is intended to warn of the dangers of high cholesterol, which some studies have linked to diets heavy in meat, eggs and dairy.

In a statement following the the advert’s ban, PETA Senior Vice President Lisa Lange said: “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.”

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Alexander Hawkins

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