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A portrait of a person with a beard, looking off-camera. A halo of CDs is arranged around their head across a two-page book spread.

Ordinary magazine releases its tenth and final issue centred around one enduring relic

Founders Max Siedentopf and Yuki Kappes introduce their last issue which asked contributors to respond to the humble CD.

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Date
30 November 2021

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It’s 2005; you’ve just received Now That’s What I Call Music’s Big Hits for doing well in your exams. You put it into your radio, close the lid, and click play. Gwen Stefani proclaims, “Uh-huh, this my shit.” Life is good.

Who could forget the charm of the CD, its annoying tendency to scratch and never work again, time spent looking through the glove box compartment for the right case only to find the right CD isn’t in its case, or flicking through those gargantuan and never-ending leather CD organisers. Tomorrow, Ordinary magazine is going to keep those memories flooding back with its tenth and final issue, all centred around the CD.

The retro gizmo is highlighted and reimagined by over 30 artists, many of which have been favourites of the magazine, appearing in previous issues, as well as inviting new talent to fill the pages of the magazine. Ordinary is surprisingly thin on text but image-heavy, without any frills and theatrics, choosing simple layouts and bold colours with filled pages and double-page spreads. The front of the magazine always includes the object which that issue centres around.

An open book shows a solid red page on the left and a screenshot of a Craigslist listing on the right. The listing is for “Assorted CDs for sale” and features a photo of a Phil Collins CD.
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Chris Maggio: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

In previous editions, loo roll, socks, and air have been the stars of the show. And the last issue was a tampon. Since the start, “Ordinary as a project has been an incredible journey,” says artist Max Siedentopf, founder of Ordinary. “In total working with over 300 renowned and aspiring artists from around the world, and inspiring artists and readers to always find the extra in their ordinary surroundings,” continues the founder, “it was great to see all the other projects that Ordinary sparked.” The final issue, Siedentopf states, is dedicated to one of the “most ordinary objects around, an object that often also came as an extra on the covers of magazines, but which in recent years however started to disappear out of our daily lives.”

Artists in the swan song issue include Thomas Albdorf, Polly Brown, Bobby Doherty, Sebastian Lager, Chris Maggio, Charlotte Rutherford, and Yumiko Utsu, among many others. The CD issue of Ordinary will be available online from tomorrow, 1 December.

A person holds up a rainbow-coloured CD-R against a grey car seat. The disc features the “Asda” logo and technical specifications including “700Mb” and “80 Mins”.
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Sebastian Lager: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A black and white photograph across two pages of a book. A person holds a CD to their mouth as water pours from a clear plastic bottle over the disc.
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Polly Brown: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

Two photographs in an open book show a kinetic sculpture on a white draped plinth. On the left, the sculpture is still, holding several colourful circular prints in a rotating metal frame. On the right, the sculpture spins, blurring the prints into a shimmering wheel of light.
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Pilotheus Nisch: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A double-page spread showing numerous CDs floating against a black background. The discs glow in vibrant, iridescent colours including blue, red, green and orange.
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Maurizio di Iorio: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A person with long blonde hair and bright orange lipstick looks directly at the camera. They wear a grey blazer and hold their hands up, palms facing inwards.
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Lucy Alex Mac: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A collage across two open book pages shows a person’s figure constructed from overlapping CDs. The iridescent discs create a shimmering, fragmented silhouette against a plain white background.
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John Yuyi: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A person wears a large, white, star-shaped costume that fills a doorway. Small, iridescent discs are attached to the points of the star.
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Jo Duck: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A person is buried in dark soil, with only their head and one arm visible. They smile as they hold up a small, white oval object.
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Ronni Campana: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

An open book with a glossy red left page and a white marble-patterned right page. A single CD rests in the centre of the marble page.
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Blommers and Schumm: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

An open book shows a photograph of a figure in a glowing white suit standing on a rocky shoreline. Behind them, dark mountains rise against a deep blue twilight sky.
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Inka and Niclas: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A room where the walls and floor are entirely covered in CDs. A small, grey electronic device sits on the floor in the corner.
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Gab Bois: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

A CD in a clear plastic sleeve sits against a bright red background. A yellow circular sticker reads “EXTRA” and the word “ORDINARY” is printed in black at the bottom.
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Ordinary Magazine: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

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Jan Erichson: Ordinary – CD (Copyright © Ordinary Magazine, 2021)

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About the Author

Dalia Al-Dujaili

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Dalia is a freelance writer, producer and editor based in London. She’s currently the digital editor of Azeema, and the editor-in-chief of The Road to Nowhere Magazine. Previously, she was news writer at It’s Nice That, after graduating in English Literature from The University of Edinburgh.

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