The Air It Out Hotline: here to help with workflow woes

Creative workflow disasters don’t come with a warning. They happen at 5:55pm on a Friday when the client is waiting on delivery, and the final file corrupts. They happen when someone renames v2_ACTUALFINAL.psd to v2_ACTUALFINAL_FINAL.psd. They happen when the feedback contradicts itself so violently it could actually cause a black hole.

After every challenge, meltdown, or outright calamity, you’re left feeling lost and frustrated, ready to throw in the towel, or your laptop out the window. If only your office had a soundproof screaming pod; if only your creative director wasn’t such a loose cannon. If only you had someone to talk to about all of this. Well, now you do!

Welcome to the Air It Out Hotline – a place to vent, confess, and (most importantly) fix the workflow nightmares standing between great ideas and actual, finished work.

Over the next few weeks, Air and It’s Nice That will be digging into the beautiful, broken reality of creative workflows – where inspiration meets last-minute amends and where this should have taken 20 minutes becomes three weeks of back-and-forth.

Air It Out open call

We want to hear your biggest workflow pains, frustrations, and moments of genius. Maybe it’s the time an entire project disappeared into the void. Maybe it’s the colleague who still won’t learn how to name files properly. Maybe – just maybe – it’s a workflow hack that changed everything.

We want to know:

Disaster Confessions – The creative process horror stories that will make us laugh, cry, and double-check if we saved that final file.
Workflow Wisdom – Hard-won lessons and real solutions from creatives who’ve been there, fixed that.

Tell us your best and worst workflow experiences here – and in return, we’ll break down the patterns, share the best (and worst) tales, and offer solutions that actually make a difference.

In the meantime, sign up for a 1-to-1 creative workflow audit on the Air It Out Hotline to speak directly to the experts at Air, who are on hand to smooth your creative processes before another deadline sneaks up on you.

You can read our terms and conditions for completing the survey here.