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A collection of business cards in various colours and textures is scattered across a pale yellow surface. Many of the cards feature the “G. F. Smith” brand wordmark and individual names.

Top Ten: The ten most popular graphic design projects and studios of 2014

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Date
19 December 2014

There’s been so much superb graphic design this year, from posters to identity projects to cake shop branding. The things that have got you most excited have included work for huge clients like Airbnb, posters showing the innocent victims of gun violence and on a more light-hearted note, some very sweet work for a confectionary shop. All brilliant, smart projects that show the breadth and skill of 2014’s graphic design output.

An overhead shot of several open books and pamphlets scattered across a bright yellow background. One page features a large, stylised eye illustration on a green and red field, while another displays the logos for “Esso” and “Coca-Cola”.
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Jessica Svensen: Proposed identity for displaying archival books from the Beinecke Rare Book & Manuscript Library and Haas Arts Library

Back in the cold, dark January o’2014 our lives were made a little bit brighter by the work of Pentagram designer Jessica Svendsen. It’s Nice That’s Liv Siddall reckoned she was “instantly drawn in like horny little bees to a pretty flower” when she happened upon Jessica’s Beinecke Rare Book & Manuscript Library and Haas Arts Library identity with their superb use of colour and icons.
www.itsnicethat.com/articles/graphic-design-jessica-svendsen

A split image showing the Airbnb logo in white on a red background. Beside it, a person draws the same logo with their finger on a steamed-up glass window.
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Design Studio: Airbnb rebrand

You may have heard about this project. In fact unless you were, say, on a very long holiday; or lost internet connection throughout the summer, it’s very unlikely you wouldn’t have. From bottoms to vaginas to numerous comparisons with existing logos; Design Studio’s new logo attracted its fair amour of online haterz looking for an easy target. But once these curmudgeons stepped back, it was easy to see what we saw – something “ instantly iconic but easily reproducible”, in the words of our own James Cartwright.
www.itsnicethat.com/articles/airbnb-redesign-design-studio

A collection of business cards for The Jewish Museum in bright blue and white. Some cards feature a line drawing of a building, while others display the museum’s name and New York address.

We were wowed by the new identity Sagmeister Walsh created for the Jewish Museum in New York, which used a system founded on sacred geometry, an ancient system from which the Star of David was formed. “It’s intelligent, powerfully communicative and great-looking; in many ways an archetypal Sagmeister & Walsh project.” Nicely put Rob.
www.itsnicethat.com/articles/sagmeister-and-walsh-jewish-museum

A dark blue card with the word “FATTIES” in a thin white box sits atop a pile of marbled paper. The surrounding sheets feature organic, splattered patterns in navy blue, cream and beige.
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Dot Dash: Fatties identity

“You’re the one for me, Fatties!”, we thought, looking at this great and rather non-bakeryish identity by Dot Dash. Like Anagrama’s baked-goods work, the beauty of the project was in the eschewed of cutesy cake cues in favour of patterns, a slick marque and a smart suggestion of the brand name in the widened “a” and “e”.
www.itsnicethat.com/articles/fatties

Several stacks of two-tone business cards are arranged on a pale yellow surface. Each card features a name and the “G. F. Smith” logo across contrasting coloured blocks.
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Made Thought: G. F Smith rebrand

A brilliant rebrand project by Made Thought aimed to “better reflect the legacy, stature and future ambitions” of paper company G . F Smith, and boy did it do a good job. New colours and the Humanist Sans typeface were introduced, as well as a “curators symbol” that succinctly moved the brand forward while reminding us of its heritage.
www.itsnicethat.com/articles/made-thought-g-f-smith

A black and white poster shows a smiling person in a wedding dress and veil. A target outline is laid over them, with a bullseye positioned over one eye. Text at the top reads “INNOCENT TARGETS”, followed by “Twice as many women are shot by their husbands than by strangers.” Small text at the bottom credits Banana & Associates and the Coalition to Stop Gun Violence.
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Anthony Burrill: Innocent Targets

We’re all more than familiar with Anthony Burrill’s big-type, bright colour woodblock posters – which are great – but in November we were very excited to see the artist take a new direction in his shocking, sad and very effective poster series Innocent Targets, created with Banana & Associates and showing the innocent victims of gun violence in America.
www.itsnicethat.com/articles/anthony-burrill

A branding suite for “Xoclad” featuring a mint green folder, a white letterhead and a pink envelope. The stationery is paired with a chocolate bar, two cupcakes and business cards featuring a black and white geometric pattern.
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Anagrama: Xoclad identity

Mexican studio Anagrama created this gorgeous identity for Xoclad, which eschewed any tastes of sickliness or cliché in favour of bold typography and pattern. The beauty of the identity, which is inspired by pre-Hispanic typefaces, Mayan art and architecture, is that it works just as brilliantly on a pastry box as on a business card.
www.itsnicethat.com/articles/anagrama-xoclad

A Norwegian 100 kroner banknote featuring a pixelated abstract design in shades of red, orange and brown. The number “100” appears in the top left, with the text “Hundre kroner Norges Bank” running vertically along the left edge.
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Snøhetta: Norwegian banknote design

You all went nuts for Norway in 2014, with Snøhetta’s designs for the country’s new banknotes proving very popular on account of their imaginatively designed images of costal landscapes translated into pixellated, colour-blocked snapshots.
www.itsnicethat.com/articles/snohetta

An illustration of a blue profile of a face against a black and off-white background. A single white circle represents the eye, and the figure is framed by sharp, diagonal black lines.
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Tom Eckersley: Poster

It’s a bold claim, and one that was made way back at the beginning of the year when London College of Communication showcased 40 posters ranging from the 1940s to the 1980s, by Tom, who set up the UK’s first undergraduate graphic design course at what was then the London College of Printing (LCP). The images were, indeed beautiful, looking as fresh today as they would have more than six decades ago.
www.itsnicethat.com/articles/tom-eckersley-lcc

Three Norwegian passports in white, turquoise and red are layered against a plain background. Each cover features a gold crest and the words “NORGE NOREG NORWAY”.
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Neue Studio: Norwegian passport designs

You all loved these designs for Norwegian passports as much as we did. It’s little surprise, really, with Neue Studio showing that (as you and we know), graphic design is about much more than simply knocking out a logo. The passports were inspired by Norway’s lakes and mountains, and feature white, red and turquoise covers that are a far cry from the stony-faced designs we might expect from official documents.
www.itsnicethat.com/articles/neue-studio

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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