Launch Recite Me assistive technology
A Google Maps satellite view of a brown, wintry landscape. A winding river and patches of white snow cut through the dark earth.

Onformative find faces in landscapes seen from above in Google Maps

—
Date
10 July 2014

It’s common for people to imagine that they see faces made out of the shapes and folds of everyday objects: It seems to be a human trait that we like to see ourselves in the world around us. We look up at the clouds and imagine that we see the outlines of faces and body parts, and at night we convince ourselves that a rumpled item of clothing thrown over a chair is really a sinister grinning figure.

Onformative have taken this idea and applied it to literally everything around us, ie. planet earth. Their GoogleFace project uses an independent search agent hovering above the world to spot all of the hidden faces that emerge from the shapes created by rocky, textured landscape.

What’s so fascinating about the project is how some of the faces look so majestically recognisable and earthy, like mother nature peering out from the mountains, or an earth goblin frowning menacingly at the intruding satellite camera. Onformative describe the surprising results of their project: “Some of the detected images aren’t usable at all, as we are not able to recognise any face-like patterns within the detected images. Other satellite images, on the other hand, inspired our imagination in a tremendous, yet funny way. However the search goes on, as our diligent robot continues the investigation.”

A 3D render of several distorted human faces emerging from a textured, green organic surface. The figures appear to be carved from or merged with a mossy, stone-like material.
Above

Onformative: GoogleFaces

An aerial view of a rural landscape featuring a dirt running track and several rectangular fields. The area is bordered by a road and contains a mix of small buildings and clusters of trees.
Above

Onformative: GoogleFaces

An aerial view of a rural landscape divided into irregular fields of green and gold. Dense patches of dark green woodland border the farmland and a narrow road winds through the scene.
Above

Onformative: GoogleFaces

An abstract image of textured, undulating forms in shades of green, ochre and white. The composition resembles a topographical map or a close-up of organic, folded fabric.
Above

Onformative: GoogleFaces

A satellite image of a rugged, mountainous landscape with grey rocky peaks and deep ridges. A dark body of water borders the land to the left, with a thin river winding through the terrain on the right.
Above

Onformative: GoogleFaces

Share Article

About the Author

Madeleine Morley

—

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.