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Cast your vote: the NOVA awards’ open ballot champions new creatives

Global creative network MullenLowe Global has been steadfast in its dedication to emerging creatives for the past ten years. Now, in partnership with renowned London art school Central Saint Martins, it proudly presents the MullenLowe NOVA Awards for Fresh Creative Talent.

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Date
25 June 2024

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Not only does the NOVA awards have the challenging job of choosing the top candidates for six awards that celebrate the original creativity and innovative new thinking of new artists – from over 1,300 graduating students, no less. The arts, design, and culture programme also hosts the YourNOVA People’s Choice Award, a publicly voted contest. Intended to be accessible and democratic, the award opens up the conversation to what the future of contemporary creativity looks like, with the unique opportunity to champion the perspective, people and projects of dexterous, highly skilled students. This year, with 15 shortlisted nominees, the choice is harder than ever.

A person sits in a frozen landscape, holding a large, translucent shard of ice up to their face. They wear a heavy dark coat and thick knitted gloves against a backdrop of snow and distant mountains.
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Anqi Liu: Connection Failed (Copyright © Anqi Liu, 2024)

One such project that embodies the NOVA award’s trademark approach to new thinking is BA Fashion Communication’s student Anqi Liu, and their enigmatic series Connection Failed, a compelling, unnerving and engrossing collection of tableaus that captures moments of an unexpected disconnection from reality. Almost Lynch-like in their approach to abstraction, character and composition, Liu captures the alienation and isolation that many people experience, drawing on her own feelings of introversion. Engrossed, almost part of the series ourselves, Connection Failed challenges us to question the stories behind these solitary figures and reflect on their own moments of disconnection.

A close-up of a person wearing denim jeans with white lace trim sewn across the back pockets. One hand is tucked into a pocket.
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Aarony Bailey: Intimate Pages (Copyright © Aarony Bailey, 2024)

Similarly contemplative, Aarony Bailey’s Intimate Pages uses photography and the poetry of Alhena Al-Ali Douglas to explore young adulthood, delving into relationships, mental health, and addiction. Culminating in a collaborative publication inspired by the likes of Sophie Calle and Nan Goldin, the BA Fine Art student’s series feels ephemeral, anecdotal and intimate, capturing the raw, honest experiences of London’s youth that dispels the challenging stereotypes of Black women in favour of a more affirming portrayal. One that presents a nuanced reflection of Black femininity. 

Two people stand side by side in a workshop. One wears a blue cardigan and glasses, while the other wears a white T-shirt with a green illustration of a face and the words “is my friend”.
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Jane Zheng: Steam Steam Day Up! (Copyright © Jane Zheng, 2024)

BA Fashion Communication student Jane Zheng, through their ever-engrossing, heart-warming and awakening documentary Steam Steam Day Up!, likewise investigates the often overlooked and misinterpreted perspectives of British lives. Chronically a day in the life of second-generation British-Chinese dry cleaner, Tony Chung, the film, dedicated to the ESEA diaspora, champions the importance of heritage and community, especially in the light of a post-pandemic world. Over the course of five months, Zheng documents Tony’s significance to the local community and the rich history of the Chung family.

A series of photographs showing a person wearing avant-garde, colourful garments made from mixed materials and fabrics. They pose against a soft, painterly backdrop of clouds in shades of blue, yellow and pink.
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Izzy McCormac: I Am Really A Kit (Copyright © Izzy McCormac, 2024)

Kindred in its perspective on places and their emotive, local relevance, BA Fashion student Izzy McCormac turns towards the joy and unbridled freedom of the British Seaside. I Am Really A Kite is a curated array of six outfits all constructed from paper. McCormac’s series challenges traditional garment design, emphasising sustainability, place and collaboration in both its design and its construction. Having sourced spare materials from Scrap Store, a charity in South London, and waste pleating paper from Ciment Pleating in North London, Izzy crafts pieces that can be reverted to pulp and recycled, championing a commitment to environmental, economic, and social sustainability – all through the lens of childlike wonder.

In recognising new voices, the NOVA awards celebrate and elevate art and design’s future. The complete list of nominees includes Aarony Bailey (BA Fine Art 4D), Anqi Liu (BA Fashion Communication), Bhavna Madan Mohan (MA Character Animation), Christopher Bellamy (MA Biodesign), Debarati Das (MA Biodesign), Evy Prentice (MA Graphic Communication Design), Funmi Olawuyi (BA Product and Industrial Design), Ghada Alamoudi (MA Ceramics, Furniture and Jewellery), Illaria Quinte (MA Material Futures), Izzy McCormac (BA Fashion, Womenswear), Jane Zheng (BA Fashion Communication), Joshua Obichere (MA Fine Art), María Camila Lugo Riveros (MA Graphic Communication Design), Patrick Garvey (BA Fashion, Knit), and Donna Kim (MA Performance). This extensive group demonstrates not only a remarkable breadth of discipline but a plethora of unique creative perspectives, each as original and, ultimately, exciting as the last.

Two hands hold a piece of marbled pink fabric against a plain purple background. The skin on the hands and forearm is red, raw and peeling.
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Ilaria Quinte: Atopic Dermatitis (Copyright © Ilaria Quinte, 2024)

Two people pose in avant-garde outfits against a plain white background. On the left, a person wears a cropped top and long skirt in blue, pink and white gradients with fringed edges. On the right, a person wears a high-collared pink ensemble with a matching bag and sandals.
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Patrick Garvey: Crystalline (Copyright © Patrick Garvey, 2024)

An illustration of two figures standing side by side against a white background. A smaller person with curly hair wears a yellow and red outfit, while a taller figure wears a long blue robe over yellow trousers.
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Bhavna Madan Mohan: If I Raised My Mother (Copyright © Bhavna Madan Mohan, 2024)

A person floats in dark water, wearing a glowing, light-blue patterned bodysuit. They reach one arm upwards, holding a small, luminous circular object.
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Christopher Bellamy: Lucid Life (Copyright © Christopher Bellamy, 2024)

A person's hands hold a small, colourful print over an open book. The book features a collection of images and text under the heading “Hungry Sayings (from Colombia)”.
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Evy Prentice: Hungry Sayings (Copyright © Evy Prentice, 2024)

One person braids the hair of another, who smiles while looking down. The stylist wears a patterned purple garment and uses a tool to secure a long, dark braid.
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Funmi Olawuyi: Eso Extensions (Copyright © Funmi Olawuyi, 2024)

Four performers in white clothing are positioned on a dark stage under a single spotlight. One person stands upright and looks forward, while three others lie huddled together on the floor.
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Donna Kim: Deep Breath (Copyright © Donna Kim, 2024)

Two hands hold a white book against a grey concrete wall. The cover features the words “UNSTEADY GROUND” embossed in a staggered, vertical arrangement.
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María Camila Lugo Riveros: Unsteady Ground (Copyright © María Camila Lugo Riveros, 2024)

A person holds a round, multi-coloured bath bomb wrapped in a green band that reads “Berries Probiotic Cleanser”. Around them on a white surface are several small, organic-shaped skincare products in shades of green, yellow and blue.
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Debarati Das: BactoBerries (Copyright © Debarati Das, 2024)

A large painting of several figures in various poses, rendered in a fragmented, geometric style. The composition uses a bold palette of red, yellow and green to create overlapping shapes and shadows.
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Joshua Obichere: Sail (Copyright © Joshua Obichere, 2024)

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Anqi Liu: Connection Failed (Copyright © Anqi Liu, 2024)

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