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A person in a red floral dress stands in a dimly lit room, surrounded by a group of people. The others sit or stand in a semi-circle, watching them with solemn expressions.

Marco Onofri tackles the topic of internet lust in The Followers (NSFW)

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Date
6 May 2016

At first glance, The Followers by photographer Marco Onofri are not easy pictures to decipher. The scenes depicted are at once confusing and intriguing. Inspired by the topic of internet lust, the series of 14 images presents Marco’s take on a contemporary scenario that plays out daily on social media. The Followers is a comment on how people share intimate pictures and moments on social media with little idea of who is watching.

Each shot is tightly directed by the Cesena-based photographer. Centre stage in each is a model in a provocative pose and varying states of undress, emerging from the deep shadows at the edge of the frame are the followers – an eclectic crowd of individuals who stare intently at the model. The juxtapositions set up by Marco are jarring and compelling; a breast exposed for titillation shares a frame with one exposed for suckling, a model in the throes of sexual ecstasy is viewed by a still, mute mob drawn from a wide age range.

The project took almost a year to be realized and was shot around Cesena in northern Italy. Every session was 2 hours long and involved people picked up from the internet and one model. Each person who joined the project arrived at an arranged meeting point wearing the same clothes as when they answered to the Facebook post to join the project, and every model kept the same pose as the last picture they posted on their Facebook page.

On closer inspection, the followers are the characters whose presence drive the whole series: each pose and expression prompts the viewer to ask questions about the individual that the image cannot answer. A sense of unease is heightened by the diversity of the individuals that make up each group – young, old, male, female, dressed, undressed. On the website that accompanies the images the models from the scene were asked to comment on the process. “I think it was more difficult for these strangers being in a place unexplored, in front of a naked body of a woman never seen before except perhaps on the web,” says Nina Sever. “I’m used to exposing myself, instead they have always observed a model from a monitor… and there they were, exposed, with their expressions well in sight, perhaps more naked than me.” The series as a whole serves as a metaphor for the way in which so much of our lives are shared online with people we know nothing about,

A nude person with red hair sits on a green velvet sofa, looking downwards. They are surrounded by a group of ten people who stand in a semi-circle, watching them in a dimly lit room.
Above

Marco Onofri: The Followers

Four people are gathered in a dimly lit bedroom. A person lies on a bed, watching a nude figure who is covered in thin, black line drawings across their body. Two other people stand nearby, observing the scene.
Above

Marco Onofri: The Followers

A nude person with blonde hair hangs from a metal bar, leaning back with their arms raised. A group of people stand and sit around them in a dimly lit room, watching the scene.
Above

Marco Onofri: The Followers

A nude person reclines on an ornate, patterned sofa. They are surrounded by a group of people who stand and sit around them, watching in silence.
Above

Marco Onofri: The Followers

A nude person stands in the centre of a room, posing with one hand on their chest. They are surrounded by five people and a dog, all of whom watch them with neutral or curious expressions.
Above

Marco Onofri: The Followers

Five people stand in a dimly lit room, looking down at a nude person lying on a bed. The group watches in silence, their expressions solemn and contemplative.
Above

Marco Onofri: The Followers

A nude person poses in a dance position, balanced on one leg with their arm raised. They are surrounded by a group of people who watch them intently in a dimly lit room.
Above

Marco Onofri: The Followers

A group of people gather in a dimly lit room with a brick wall. In the centre, a nude figure stands in profile, looking towards the others.
Above

Marco Onofri: The Followers

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About the Author

Owen Pritchard

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Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

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