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An illustration of two people on a pink background. One person is wrapped tightly in a blue, coil-like shape that binds them to the other person.

Challenging sexism, workplace stress and mindfulness through illustration

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Date
1 February 2016

Barcelona-born illustrator Magoz’s work distils often complex ideas into their simplest forms, using bright colours and bold shapes to convey information in a single image. Now based in Madrid, his client list includes The New York Times, The Wall Street Journal and AdWeek among many others, and the updates to his site since our last visit shows his practise going from strength to strength. While his still images are superb in their minimalism, it’s great to see them animated, such as in a spot illustrating “helping others to reach their goals.” The protagonist reminds us of David Byrne in Stop Making Sense, which is only ever a very good thing indeed.

An animation in which a stylised figure in a white shirt and dark trousers walks across a blue background. The figure morphs into a set of stairs that lead upwards, before returning to their original form.
Above

Magoz: Helping Others

An illustration of a stylised face on an orange background. Three dark purple arcs resemble a wifi symbol, while a small circle and oval below form a nose and mouth.
Above
Left

Magoz: Internet Knowledge

Right

Magoz: Stop Violence Against Women

A minimalist illustration of a large kitchen knife against a grey background. The white blade is shaped to form the profile of a person’s face, complete with a single tear.
Above

Magoz: Stop Violence Against Women

An illustration of a person reaching up towards a floating balloon. The balloon is split between red and black, with a long string trailing below it.
Above
Left

Magoz: Losing Childhood

Right

Magoz: Reading

An illustration of a black book floating in blue water, shaped like a sinking ship. A red funnel emerges from the pages, emitting a plume of thick black smoke.
Above

Magoz: Reading

An illustration on a green background shows four figures of increasing height, each holding a barbell above their heads. Text at the top reads “Don’t be afraid to follow your dreams. You can be whatever you want to be. Work hard. Trust yourself.”
Above

Magoz: Follow Your Dreams

An illustration of a person in a yellow top and blue trousers leaning through a series of receding red doorways. The figure is repeated in a mirrored sequence, creating a sense of infinite depth against a red background.
Above
Left

Magoz: Innovators

Right

Magoz: Solving Problems, for AdWeek

An illustration of a person standing in the centre of a blue background. They hold a large pair of scissors, cutting through a series of concentric pink circles.
Above

Magoz: Solving Problems, for AdWeek

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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