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Two Ladybird books lie side by side on a red and white checked tablecloth. One cover reads “How it works” and “The Husband”, showing a person repairing a pipe. The other reads “How it works” and “The Wife”, featuring an illustration of a person in a patterned coat and hat.

Ladybird's new “how it works” series for adults covers hangovers, wives and “the hipster”

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Date
13 November 2015

As an adult you can often find yourself wistfully yearning for the simplicity of childhood. There was no council tax, no sitting in an office, no emails, no “networking,” no anxiety about sweat patches, no LinkedIn….the list is endless. Perhaps the objects that most succinctly sum up the curiosity and simplicity of childhood are Ladybird books. Their helpful, measured tone and sensitive painterly illustrations meant that learning about anything from a printing press to Joan of Arc seemed manageable and enjoyable.

Now, that same reassuring tone has been appropriated for some of the biggest and most knotty things in adulthood, thanks to a new satirical “how it works” series penned by Jason Hazeley and Joel Morris, whose CVs boast writing credits for shows like Charlie Brooker’s Screenwipe and the Paddington film. Celebrating the Penguin imprint’s 100th birthday, the eight books include The Husband, The Wife, Dating and The Hangover. They use images from the extensive Ladybird archive as they were found, and the text simply complements the idealised images. It makes for a hilarious pairing, in a very similar vein to Miriam Elia’s superb We go to the Gallery Series (more on that here).

An open book shows a page of text opposite a dark blue illustration of a village at night. A river flows past a church tower under a starry sky with several shooting stars. The text reads: “Lonely people know ‘the one’ is out there somewhere. They will search the whole world for them. It is surprising how often that soul-mate turns out to not be on the other side of the world, but fairly nearby, and reasonably drunk. The perfect match.”
Above
Left

‘How it works’: Dating

An open book shows an illustration of two people in ancient Egyptian dress. One person holds a mirror for the other, who looks at their reflection. Opposite the image, text describes a modern date and a game of “Call of Duty”.
An open book shows a photograph of a person and a child sitting on a blue rug, clapping together. To the left, text reads “Gwen has a 2:1 in Ancient History. She always planned to write a series of novels about Boadicea. Gwen is covered in apple sauce and has spent the afternoon clapping.”
Above
Left

‘How it works’: Mid-Life Crisis

An open book shows a person in a brown sweater and blue trousers using a sledgehammer to break a wall. The opposite page contains text describing a character named Jason and his sudden desire to own a boat.
An open book shows a page of text alongside a colourful illustration of a futuristic city. The artwork features a red flying car, a domed building and a space station orbiting a planet.
Above
Left

‘How it works’: The Hangover

Right

‘How it works’: The Hipster

An open book shows a page of text alongside an illustration of three people in a communal shower area. The text reads “Hipsters like to go clubbing” and describes a club where people shower in “flavours” such as miso soup.
Above

‘How it works’: The Hipster

An open book shows a photograph of a person wearing glasses and blue overalls, reaching up to adjust a white fixture on a wall. The opposite page contains a short story about an ageing husband, ending with the line “This is to remind himself that he’s still here.”
Above

‘How it works’: The Husband

An open children's book shows an illustration of a figure with long blonde hair in a flowing white dress, standing in a field of yellow daffodils. The opposite page reads, “Sophie is concentrating on her breath. It smells of Frazzles.”
Above
Left

‘How it works’: Mindfulness

An open book shows a page of text opposite a colourful illustration of a tree with birds perched in its branches. The text reads, “Alison has been staring at this beautiful tree for five hours. She was meant to be in the office. Tomorrow she will be fired. In this way, mindfulness will have solved her work-related stress.”
A book cover featuring an illustration of a person with long blonde hair wearing a flowing white dress. They stand in a sunny meadow of yellow daffodils and blue flowers with butterflies fluttering nearby. Text at the top reads “The Ladybird Book of” and a large title in the centre reads “Mindfulness”.
Above
Left

‘How it works’: Mindfulness

Right

‘How it works’: The Hangover

An illustration for a book cover titled “The Ladybird Book of The Hangover”. A distressed person in a brown blazer and blue trousers stands on a narrow ledge high above a city street. Below them, another person looks up and points towards the ledge.
Above

‘How it works’: The Hangover

An illustration of a book cover with a yellow background. Bold black text reads “The Ladybird Book of The Mid-Life Crisis”, accompanied by a small ladybird logo. Five vintage cars in various colours are parked in a cluster below the title.
Above
Left

‘How it works’: Mid-Life Crisis

Right

‘How it works’: The Shed

A painting of a person wearing a flat cap and a light-coloured jacket walking away from a brick shed. Bold text across the top reads “The Ladybird Book of The Shed”, accompanied by a ladybird logo.
Above

‘How it works’: The Shed

An open book rests on a red and white checkered surface. The left page contains text starting with “Wives like to be right.” and the right page shows a vintage illustration of people sitting at outdoor cafe tables.
Above
Left

‘How it works’: The Wife

An open book rests on a red and white checked surface. The left page contains text about a fitness club member named Rosie, while the right page shows an illustration of people in a ballet class.

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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