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An illustration of a person leaning forward in a landscape of brown rocks under a bright orange sun. They wear a green T-shirt and a large, chunky green and white sneaker that dominates the foreground.
An illustration of a person leaning forward in a landscape of brown rocks under a bright orange sun. They wear a green T-shirt and a large, chunky green and white sneaker that dominates the foreground.

With wide-angle perspectives and “whoosh lines”, Jack Fletcher depicts runners at full pelt

Himself a passionate runner, the Edinburgh-based illustrator wants to prove that illustration and sport are the perfect team.

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Date
14 March 2024

In recent years the illustrator Jack Fletcher has found himself developing something of a new niche: sporty works portraying the high-adrenaline running community. Depicting high-tech gear, puffed-out cheeks and sweat in abundance, Jack perfectly captures the vitality of a good old fashioned race or letting off steam through a group jog. Such a focus has come alongside the illustrator’s personal sporty journey, after immersing himself in Scotland’s “underrated” running scene.

Jack puts his first foray into run-inspired drawings down to the designer Oliver Hiliker, co-founder of the Edinburgh-based Fed & Watered studio, after Oliver brought Jack on to a project rebranding Achilles Heel, Scotland’s largest running shop. One aspect of the project required a new look for its Run Club, for which Jack supplied a series of illustrations: a pair of runners chatting to one another, their enlarged hands matching in motion and shape, and a figure taking a moment to tie the lace of their technicolour trainer. “I really enjoyed being able to explore how illustration could be used effectively within the sleek and modern setting of a cult running store,” says Jack. “It’s something I never considered my illustrations being used for.” From this point onward Jack dedicated himself to tracing his personal running journey throughout his creative practice too.

An illustration of a figure in a dynamic pose against a bright blue background. They wear a black Nike boot and red trousers, balanced atop a large, yellow-rimmed tyre.
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Jack Fletcher: Norda Big (Copyright © Jack Fletcher)

The one visual aspect Jack sees as key to his work is his forced perspective. “I like to try and push the boundaries, changing our ‘normal’ viewpoint of the subject whilst mimicking the effect of an extreme-wide-angle lens,” says Jack. This stylistic choice comes from Jack’s close attention to detail, and to the specific formal qualities of running. He points out that when in motion, one part of the body will always be leading the way – a hand, foot or head – and so replicating this is key to conveying a sense of motion. It’s this overly exaggerated perspective that gives Jack’s work such personality and character, allowing him to lens in on the sometimes abstract form of the hand, or the fine details of trainers and socks. This, and a lot of “whoosh lines”, of course.

While Jack’s works are usually targeted at a sporty audience, he hopes that they also filter out into other spheres, so people who may have thought otherwise can see that things like illustration and running do cross over – and the results are pretty lovely. “I wasn’t the most sporty person as a kid and it was actually mixing my enjoyment of drawing the things I experience and starting to learn to run consistently that helped me pick up the exercise habit,” says Jack. “I think there is a lot of great crossover potential between the creative community and, say, the running community and continuing to explore what is happening on the intersecting fringes of both is really exciting!”

Jack is currently collaborating with The Speed Project, an organisation that puts on standard and ultra running races. Much like the races they organise, Jack says the team are keen to push ideas as far as they can go “seeing how much you can break or twist things to make something new”, giving Jack the opportunity to try something different, within a familiar space.

An illustration from a first-person perspective looking down at a pair of chunky green sneakers and white socks. In the distance, a small figure stands in a landscape under a bright red sun and blue sky.
Above

Jack Fletcher: Sweat Out (Copyright © Jack Fletcher, 2023)

An illustration of a runner in mid-stride against a black background. A large, brown, wing-like shape sweeps across the frame above them, while the word “LAPS” appears at the top. Small text at the bottom reads “Find delight in going again.”
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Jack Fletcher: Laps (Copyright © Jack Fletcher)

An illustration of a person running, captured from a low angle that makes their shoe appear oversized. They wear a red, jagged-edged top and black shorts, with their body stretched in a dynamic, distorted pose.
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Jack Fletcher: Simple Runner (Copyright © Jack Fletcher, 2023)

An illustration for a “Run Club” poster. Two figures in athletic wear run across the back of a giant, orange-pink bird that swoops across the page. A large running shoe is positioned in the foreground, and a yellow sun sits in the sky. Small text at the bottom lists a Glasgow address and meeting times.
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Jack Fletcher / Oliver Hiliker: Achilles Heel Run Club Copyright © Jack Fletcher 2020

An illustration of three runners on a bright blue background. In the foreground, a person in a blue top and black shorts ties their hair back, wearing a race bib numbered “27”. Two other runners crouch in starting positions behind them.
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Jack Fletcher: Raceready (Copyright © Jack Fletcher)

An illustration of a person running on a treadmill, their body stretched and distorted. They lean over a desk attached to the machine, which holds a laptop and a water bottle.
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Jack Fletcher: Treadmill (Copyright © Jack Fletcher)

An illustration of a dynamic, swirling scene with stylised figures. A large, orange, fluid shape curves across the centre, while two smaller figures run along a dark, rounded form at the bottom.
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Jack Fletcher: Group Run (Copyright © Jack Fletcher, 2023)

An illustration for a “Run Club.” A figure in running gear is captured in a dynamic, blurred motion, appearing to sprint forward. Text at the top reads “We go again. 7pm – 9pm.” and “All welcome.” A slogan at the bottom reads “We RUN to meet the miles to come.”
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Jack Fletcher: Run Club Mock (Copyright © Jack Fletcher)

An illustration of a character with orange fur and sunglasses, wearing a green vest and a cap. They are sliding diagonally across the frame, trailed by white motion lines and large, fragmented letters that spell “PAPA”.
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Jack Fletcher: Pacer (Copyright © Jack Fletcher, 2024)

An illustration of five figures in athletic wear, each with large, wing-like extensions emerging from their arms. They are captured in dynamic, sweeping motions across a white background.
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Jack Fletcher: Pack Runners (Copyright © Jack Fletcher, 2023)

The back of a white T-shirt featuring a colourful illustration of a stylised figure in a running pose. Below the graphic, bold black text reads “RUN CLUB”.
Above

Jack Fletcher/ Oliver Hiliker: Achilles Heel Run Club (Copyright © Jack Fletcher 2020)

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Jack Fletcher: Windy (Copyright © Jack Fletcher, 2024)

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About the Author

Olivia Hingley

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Olivia (she/her) is associate editor of the website, overseeing the day-to-day editorial projects as well as Nicer Tuesdays events. She joined the It’s Nice That team in 2021. ofh@itsnicethat.com

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