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A group of people work on laptops around a long table in a bright, modern studio. The table is cluttered with cables, notebooks, fruit and a blender.

Tudo Bom, Tudo Bem – A look at It's Nice That's trip to Sao Paolo

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Date
18 May 2012

Tudo Bom Todo Bem. Alex and myself have recently returned from Sao Paulo where we ran a five day workshop with Mesa & Cadeira (Table & Chairs). Hosted in the impressive Weiden + Kennedy offices and following in the rather large footsteps of Anthony Burrill and Andy Cameron, our workshop ran during evenings and weekends with 16 like-minded individuals centred around curation, editing and publishing content.

During our five day workshop we were also lucky enough to work with some of the keenest minds in the city, and collaboratively set ourselves a mission – to make people fall in love with Sao Paulo. The content that followed has exceeded our expectations, and the passion and personality every single person bought to their contribution was typical of a city that despite reputation, has proved to be the most welcoming we’ve ever visited.

Finding the right way to best tell the story resulted in articles including photographs, videos, audio and words and the content varied from football to hairdressers, sandwiches to busses. All the content is available to see on www.tudobemtudobomsp.com (a website we built in less than 24 hours).

A massive thank you to Barbara, Francesca and Sérgio for a fantastic week in an amazing city.

Twenty yellow sticky notes are arranged in a grid on a white wall, each featuring a handwritten quote or piece of advice. Legible phrases include “Think before you speak”, “Happiness is a decision” and “People come people go get over it”.
People gather around a long wooden table in a bright room. A large, teal-coloured shelving unit hangs from the ceiling above them, holding glasses and snacks.
A group of people sit around a long table in a bright studio, working on laptops. They are talking and laughing together under a large, circular light fixture with multiple glowing bulbs.
A screenshot of a website featuring a collage of small, eclectic photographs and illustrations. At the top, a hand-drawn bubble reads “TUDO BEM TUDO BOM”, with the instruction “Love São Paulo, select a story.” below it.
A silver car is parked on a city street, facing away from the camera. Overhead, a dense network of power lines criss-crosses a cloudy sky above a row of white apartment blocks.
A group of people gather in a gallery space. A projection on the wall shows a hand-drawn circle containing the words “Tudo Bem Tudo Bom” and a website address.

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About the Author

Will Hudson

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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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