Estonian design agency AKU creates versatile design identity for new banking service Pocopay

Estonian design agency AKU has designed a versatile brand identity for new banking app Pocopay. Aiming to revolutionise the way users handle their day-to-day finances, Pocopay’s fluid product, branding and communication design looks to reflect the business’ innovative approach.

Responding to the constantly evolving ways people access and manage their money, AKU has developed a mobile-first visual identity, website and app. The modular and aesthetically simplistic design elements draw focus to the concept’s user experience and bring calm and clarity to banking, an area commonly synonymous with overwhelming jargon.

Having integrated animation from motion design specialists Tolm and mobile UX-UI from Mobi Lab, AKU’s work for Pocopay is an example of how a considered and comprehensive approach to design for banking and finance, an area that so often sees products developed from an archaic perspective, can transform the efficiency of our everyday tasks.