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A close-up of a person with their mouth open, about to eat a slice of raw salmon. A hand holds the orange, marbled fillet just above their lips.
A close-up of a person with their mouth open, about to eat a slice of raw salmon. A hand holds the orange, marbled fillet just above their lips.

Russian photographer Erik Panov's latex and salmon themed fashion shoot

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Date
1 October 2015

Erik Panov’s shoot for edgy Russian publication Afisha Magazine combines the worlds of fresh fish and PVC clothing. Titled Latex and Salmon, in theory this combination shouldn’t work but under the guise of fashion and Erik’s ability to create a theatrical but sophisticated shoot, it’s oddly mesmerising.

Working with Afisha’s fashion director Natasha Istomina, the style of the images are inspired by one of Erik’s favourite photographers, Robi Rodriguez. The shoot took place in a luxury hotel in Moscow and it’s great how the interiors become more than just a canvas for the model to languish and stretch across. The textures and sheen of the chairs and coffee tables both contrast and emulate the latex skirts and boots wonderfully. The light is beautifully cinematic, with warm, caramel tones seeping through milky peach and burgundy hues creating an oddly sexy editorial.

A close-up portrait of a person with strawberry blonde hair. They look slightly off-camera with a neutral expression and a touch of shimmer on their eyelids.
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Erik Panov: Latex and Salmon

A person wears a sheer, pale pink trench coat cinched at the waist with a belt. They are leaning forward, pulling up a grey patterned sock.
A person lies across a large, round wooden table, looking towards the camera. They wear a shimmering gold turtleneck and a glossy, dark red vinyl skirt.
Above

Erik Panov: Latex and Salmon

A person wears red latex stockings and a matching red bra. They are reclining on a dark green leather sofa.
Above
Left
Erik Panov: Latex and Salmon
Right

Erik Panov: Latex and Salmon

A person with long brown hair sits on a velvet armchair, facing away from the camera. They wear a tight, beige bodysuit.
Above

Erik Panov: Latex and Salmon

A person sits on a red patterned sofa, wearing a yellow bodysuit and an oversized black leather jacket. They look directly at the camera against a backdrop of yellow patterned wallpaper.
Above
Left

Erik Panov: Latex and Salmon

A person with red hair stands against a yellow door, wearing a sleeveless dress made of mixed patterns. The dress features panels of blue pleats, red and white gingham, and black and white checks.
A person sits on a brown upholstered bench, wearing glossy black vinyl trousers and high-heeled shoes. They are dressed in a sheer, embroidered top and posed against a backdrop of heavy gold curtains.
Above

Erik Panov: Latex and Salmon

A close-up portrait of a person with a blunt, chin-length bob. They wear a deep red velvet jacket over a cream top with thin red stripes.
A person stands in a dimly lit hotel corridor, wearing a champagne-coloured satin slip dress and matching over-the-knee boots. They look directly at the camera while lifting the hem of the dress.
Above
Left

Erik Panov: Latex and Salmon

A close-up of a person’s torso wearing a delicate gold body chain. The thin chain drops from the neck and wraps around the waist, meeting at the navel.

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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