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Wes Anderson directs H&M Christmas advert starring Adrien Brody

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Date
28 November 2016
A person wearing a conductor’s hat and waistcoat stands inside a blue ribbed train carriage, looking out of a window. Below the window, a sign reads “H&M Lines” and “Winter Express”.

Wes Anderson has directed the H&M Christmas advert for 2016 starring Adrien Brody, working with ad agency Adam & Eve/DDB.

The cinematic short film, Come Together, tells the story of a train conductor – played by Brody – who starts off the journey announcing to his passengers that the snowy weather is going to delay their journeys home for Christmas. The camera then moves to each of the train’s individual characters, including an “unaccompanied minor” who ends up being the star of a heart-warming tale of togetherness in the festive period.

The short uses Wes Anderson’s signature devices, with straight-on shots and framed compositions, particularly at the start when we’re introduced to the characters through their windows. It’s also packed with beautiful scenery and warm colours, while H&M’s clothing collection is shown subtly throughout.

Ending with John Lennon and Yoko Ono’s classic Happy Christmas, the film has instantly become a front-runner for the most memorable ad this Christmas. Notably, Adam & Eve/DDB also created this year’s John Lewis Christmas ad, Buster the Boxer.

A person wearing a green conductor’s hat and a dark waistcoat looks straight at the camera. They are seated inside a small, cluttered office with a green noticeboard and a calendar showing “25 December”.
A person in a green uniform and cap stands inside a small booth, speaking into a handheld microphone. They look down at their wrist, checking the time.
A person wearing a pink dressing gown and a fluffy headband reads a book in a train compartment. Beside them, a wrapped gift features a small photograph of two people.
A person in a grey jumper and blue jeans reclines on a seat inside a train carriage. Beside them sit several wrapped gifts, including one with a small picture of a deity.
A person in a pale slip dress stands inside a brightly lit, art deco room. They are seen through a window in a blue, weathered wall, holding a small gift wrapped in pink.
A child rests their chin in their hands, looking out from the top window of a blue train carriage. Beside them sits a red gift box with a picture of a person on it, and a sign reads “UNACCOMPANIED MINOR”. Below, a second window reveals a sleeper cabin with two narrow beds and white pillows.
A person dressed as a railway official speaks on a black telephone in a small office. They wear a green cap and a dark waistcoat, looking surprised with one hand raised.
A child peeks around a corner in a long, narrow corridor with pale green walls. The space is lit by a central ceiling strip and lined with small windows and doors.

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About the Author

Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. jb@itsnicethat.com

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