Hudson Powell agency founders to become Pentagram partners

Hudson-Powell founders Luke Powell and Jody Hudson-Powell are to become Pentagram London partners, taking up the roles in October this year. The pair’s previous projects include the identity, signage system and bespoke typeface for CocaCola’s Beatbox pavilion at the London 2012 Olympics and creating the visual identity for restaurant chain Canteen.

According to Jody, he’s not yet sure what their first projects will be, but “we’ll keep at what we’re doing at least process wise but with a wider audience and with projects that we can have a much greater impact on/with.” Pentagram Partner Marina Willer says: “Jody and Luke truly are modern-day designers who combine amazing imaginations with skill and a real hunger for learning anything that is new. Their combined knowledge of graphic design, film and creative technology mean that they can offer new opportunities to all our clients, which we are all very excited about.”