Launch Recite Me assistive technology

Annie Leibovitz shoots new UBS campaign of entrepreneur portraits

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Date
1 September 2015
An advertisement for Ubs featuring a person sitting in a high-rise office, looking thoughtful. Large text reads “Am I a good father?” followed by questions about balancing work and family.

Annie Leibovitz has shot a new campaign for financial services company UBS, using her distinctive portraiture style to capture entrepreneurs who each represent a different dilemma such individuals might face. These form part of a wider partnership between the brand and the photographer, which has seen Leibovitz commissioned to create a new series of portraits of “women who effect positive change.” Entitled Women, the new body of work will be shown at a travelling exhibition launching in London in January next year and travelling to ten other global cities throughout 2016.

A person wearing a waistcoat and tie sits in a chair within a bright, industrial workshop. To the right, a bold headline reads “Is my business growing fast enough?” followed by two questions about hiring staff. Smaller body copy and the Ubs logo appear in the bottom right corner.
Above

Annie Leibovitz: Creative for the new UBS global brand campaign
© UBS

A person leans against the open door of a car, looking upwards with their eyes closed. Behind them is a lush, green hillside with terraced rows of plants. To the right, a white page features the headline “Can I truly make a difference?” and the Ubs logo.
Above

Annie Leibovitz: Creative for the new UBS global brand campaign
© UBS

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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