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A 3D render of 21 diverse figures shown in profile, arranged in a grid against a black background. Each figure is depicted from the chest up, wearing a different coloured garment. In the bottom right, text reads “Ones to Watch 2020”, with a smaller note “Supported by Spotify Design”.
Illustrations
Max Guther
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Date
24 February 2020
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Introducing Ones to Watch 2020!

We are excited to be announcing our Ones to Watch for 2020. They’re a multi-talented, cross-discipline, globe-trotting bunch.

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Illustrations
Max Guther
—
Date
24 February 2020

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In partnership with

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Spotify Design is a team of cross-disciplinary creatives committed to supporting game-changers who’re out to make an impact on the world.

A new year only means one thing: a new batch of fresh talent ready to take on the creative world. And Ones to Watch is our opportunity to shine a light on the emerging talent we believe are about to hit it big.

2020’s line-up has been chosen from a global pool of creative talent, as always, for their ability to consistently produce inspiring and engaging work across a diverse range of disciplines. And this year, we really do mean a diverse range of disciplines, as we have everything from robotics to film to machine learning included. No matter what their chosen creative path is, however, each of our Ones to Watch has been selected on the merit of their work to date, and in anticipation for their work in the future.

Check out this year’s impressive line-up below, where you’ll find the basics you need to know about everyone and a link out to an in-depth interview about their work.

AATB

Name(s): Andrea Anner and Thibault Brevet

Location: Marseille, France

Discipline: Robotics

Highlight: Grève Genérale workshop at ECAL

This duo caught our eye for its entirely unique (and almost made-up) practice, self-coined “a practice for non-industrial robots”. This has seen Andrea and Thibault experimenting with how robots can be used for creative means, outside of industry, and often for counter-productive activities. Think robots brushing hair or blowing bubbles.

To see what else AATB can make robots do, including for an installation at the V&A Dundee, read the full interview with Andrea and Thibault.

An animation in which a 3D render of a person with a beard and a baseball cap morphs into a person with long, dark hair. Both figures are shown in profile against a plain white background.
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AATB

Two people stand in a white studio, watching an orange industrial robotic arm carve into a white block. The walls are lined with white panels featuring embossed text, including the phrases “corrupt data” and “human”.
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AATB: Grève Générale workshop at ECAL (Photo by Calypso Mahieu), 2017

Alexis Mark

Name(s): Marie Grønkær, Kristoffer Li and Martin Bek

Location: Copenhagen, Denmark

Discipline: Graphic design

Highlight: Visual identity for the Danish Pavilion at the 2019 Venice Biennale

A trio based in the Danish capital, Alexis Mark is a studio which looks for the obvious solutions – and then does exactly the opposite. Marie, Kristoffer and Martin initially met at the Royal Danish Academy’s School of Design and it’s safe to say they’ve had a busy year, designing everything from identities and exhibitions to T-shirts and publications.

In their interview, the trio discuss establishing in a creative hub in Copenhagen, confusing people with their moniker, and looking at design laterally.

An animation in which a 3D rendered bust of a person in profile morphs between different identities. The figure changes in appearance and clothing, shifting from a bearded person in a collared shirt to a person with long hair, then to a person wearing a beanie and turtleneck.
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Alexis Mark

A view through a dark doorway into a brightly lit white gallery room. On the far wall, text reads “HEIRLOOM LARISSA SANSOUR”, followed by a block of introductory text.
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Alexis Mark: Visual identity for the Danish Pavilion at the 2019 Venice Biennale

Azeema

Name(s): Jameela Elfaki, Sunayah Arshad, Noor Alabdulbaqi, Evar Hussayni and Ella Lucia

Location: London, UK

Discipline: Publication

Highlight: Azeema x Nike: Move Without Limits

What started out as a university project by Jameela Elfaki is growing into a movement and a team of five aiming to tackle the lack of representation of Middle Eastern and North African women in mainstream media. Having published three issues of their print edition so far, and with a whole host of events to their name, Jameela, Sunayah, Noor, Evar and Ella are stepping things up with the launch of their creative agency.

When we caught up with the team, they told us more about their story, the reasons Azeema exists and the community they’ve created.

An animation in which a 3D rendered profile of a person morphs through different hairstyles and outfits. The figure transitions between various looks, including a high bun and an afro, while wearing clothes in black, blue, white and purple.
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Azeema

Azeema x Nike: Move Without Limits

Caitlin McCarthy

Name(s): Caitlin McCarthy

Location: London, UK

Discipline: Animation

Highlight: Lite Me Up

Animation director Caitlin McCarthy’s work has been going from strength-to-strength and we’ve been eagerly following along for a while now. Her stories are full of teenage heartache and relatably cringy moments and everything always seems to go wrong, but they’ll no doubt have you in stitches. With MTV, Nike and Adult Swim now on her client list, alongside several personal projects, she’s firmly earned her spot on Ones to Watch 2020 – find out what her next story is shaping up to be in her interview.

A 3D render of a person in profile against a white background. They have dark hair tied in a high ponytail with a fringe and wear a white top with a blue strap.
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Caitlin McCarthy

Caitlin McCarthy: Lite Me Up

Hezin O

Name(s): Hezin O

Location: Seoul, South Korea

Discipline: Graphic design

Highlight: Because I can’t start with just a blank page, Can I? 

Hezin is a designer who we’re sure has graced your screens many a time as she’s been working in the industry for ten years now. During this time, however, her practice has developed greatly from one that saw graphic design as a form of decoration to a medium with conceptual depth. At the end of last year, Hezin completed a master’s at the University of Seoul, graduating with a project investigating analogue tools and the surprising (read: more interesting) results that can occur when you step away from the computer.

This is an exciting time for the designer as she re-enters the working world with a host of exhibitions to add to her CV.

A 3D render of a person in profile, shown from the chest up against a white background. They have short dark hair and wear a red garment.
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Hezin O

Jessy Moussallem

Name(s): Jessy Moussallem

Location: Beirut, Lebanon

Discipline: Film

Highlight: Cavalry, for Mashrou’ Leila

It’s no exaggeration to say the work of filmmaker Jessy Moussallem had some of us in tears. Having grown up in Lebanon towards the tail end of civil war, Jessy’s films are poignant reflections on the experiences of many in the Middle East. That’s not to say that the stories Jessy tells are marginal, however. Her work connects audiences from all walks of life with a subject that every nation in the world can relate to; political oppression.

In her interview, Jessy explained how growing up in a place like Lebanon gives you purpose and a mission, and how that now manifests across her works.

A 3D render of a person in profile against a white background. They have long black hair and wear a dark brown leather jacket.
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Jessy Moussallem

Jessy Moussallem: Cavalry, for Mashrou’ Leila

Joy Yamusangie

Name(s): Joy Yamusangie

Location: London, UK

Discipline: Art

Highlight: Blue Glass Fortunes

With an approach that includes illustration, typography, poetry, ceramics, collage and painting, this artist caught our eye for their cross-disciplinary practice which just keeps on getting better. You never know what medium Joy’s next piece will take, but there’s one thing you can expect: an introspective and personal narrative which pulls on Joy’s experiences – whether that’s small-town racism, trips to Congo to visit their family or simply dinner with friends.

When we spoke to Joy, they told us about keeping dream diaries, not working on Mondays and the excitement of trying a new medium.

A 3D render of a person in profile with a large afro. They wear small silver hoop earrings and a grey, glossy top.
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Joy Yamusangie

Three artworks hang in a white gallery space. Two colourful paintings are mounted on the wall, while a tall, red rectangular piece leans against the wall on the right.
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Joy Yamusangie: Blue Glass Fortunes at Beers London

Karabo Poppy Moletsane

Name(s): Karabo Poppy Moletsane

Location: Johannesburg, South Africa

Discipline: Illustration

Highlight: Nike By You Air Force 1 Low Collection

Growing up, a career in the creative industries was not an option for illustrator Karabo Poppy, and the odds were firmly stacked against her. Today, however, she‘s developed a flourishing career which sees her permeating an authentic African aesthetic worldwide, collaborating with brands like Nike and Netflix, and joining other black creatives in trying to rebalance African representation in the media and contemporary design sphere.

In her interview, Karabo talks taking inspiration from the hand-painted signage of the old school barbershops prevalent throughout Africa and buying her first pair of Nikes.

A 3D render of a person in profile, wearing a white T-shirt and a gold chain. They have long black braids and a small gold cross earring.
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Karabo Poppy Moletsane

Leonard Suryajaya

Name(s): Leonard Suryajaya

Location: Chicago, USA

Discipline: Photography

Highlight: False Idol

As a queer Indonesian citizen of Chinese descent, Leonard’s immigration to America wasn’t all that simple. It’s a tremulous journey which inspired him to create False Idol, a series examining his own identity and past, as well as reflecting on the xenophobic climate of the US at a time when he was granted his green card. It was this story, as well as the adept combination of photography, fine art and set design prevalent in the series which landed Leonard a spot in Ones to Watch 2020.

A complex series but also an entirely joyous one, it’s a story you need to hear from Leonard himself.

A 3D render of a person in profile, wearing glasses and their hair tied in a bun. They wear a blue, sculptural garment with a jagged lower edge against a plain white background.
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Leonard Suryajaya

Three people pose amidst a dense arrangement of patterned fabrics and floral bouquets. One person wears a yellow dress and a small screen over their eyes, while another in a red shirt wears a larger blue screen. To the left, a figure with white makeup and a pale complexion stands still.
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Above

Leonard Suryajaya: False Idol

Robbie Barrat

Name(s): Robbie Barrat

Location: Nantes, France

Discipline: Machine learning

Highlight: Acne AW20

Having gone straight from high school to work at a tech company developing self-driving cars at the age of 17, Robbie Barrat quit to become a full-time artist and is now one of the most exciting names working with machine learning and AI.

Robbie’s had a bafflingly impressive start to his career for someone so young and the beginning of 2020 saw him collaborating with Acne on its AW20 collection. When we caught up with Robbie, he told us more about this project, as well as his perspective on having his code stolen by the group who went on to sell “the first” AI-created painting at Christie’s, as well as what’s next for him.

A 3D render of a person in profile, wearing a baseball cap and a jacket in a matching olive green. The figure is shown from the chest up against a plain white background.
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Robbie Barrat

A person walks a runway wearing an oversized black leather coat. The coat features a large, classical painting of figures printed across the front and lower hem.
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Above

Robbie Barrat x Acne: AW20

Sam Nixon

Name(s): Sam Nixon

Location: New York City, USA

Discipline: Photography

Highlight: Yafo to Jericho

Working across fashion and documentary photography, Sam is a success story for learning on the job. Self-taught, he picked up everything he knows while assisting photographers like Collier Schor, Ryan McGinley and Alasdair McLellan. Sam’s work drew our attention due to its beautifully consistent sepia-toned aesthetic, one which imbues everything with a hazy nostalgia.

When we spoke to Sam, he told us about how moving from his native New Zealand to New York impacted his practice, as well as his recent foray into film in collaboration with Michael Casker which produced the stunning documentary work, Akhada.

A 3D render of a person’s head and shoulders in profile, set against a plain white background. They have short brown hair and stubble, wearing a dark burgundy leather shirt.
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Sam Nixon

A person sits on a rock by the sea, holding up a phone to take a selfie with two others. To the right, a child in a voluminous white dress sits alone on the rocks, looking towards the camera.
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Sam Nixon: Yafo to Jericho

Sofie Birkin

Name(s): Sofie Birkin

Location: Denver, USA

Discipline: Illustration

Highlight: Playboy commission

Originally from Southend-on-Sea, Sofie’s an illustrator who aims to subvert traditional ideas of feminity and diversity and queer visibility are paramount to every one of her works. This has seen her working as Cosmopolitan's resident sex illustrator, producing editorial illustrations for Playboy and projecting her work onto a 325ft-tall building in the centre of Denver.

To find out more about Sofie’s empowered and colourful characters and why she thinks you can never underestimate queer visibility in art and media, read her full interview.

A 3D render of a person in profile, wearing a bright red leather beret. They wear a black textured top and a large gold hoop earring against a plain white background.
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Sofie Birkin

An illustration of a diverse group of people gathered around a long table in front of colourful stained-glass windows. A person stands at a podium to the right, while a sign on the table reads “Sex Workers Rights Human Rights”.
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Sofie Birkin: Playboy

Yehwan Song

Name(s): Yehwan Song

Location: Seoul, South Korea

Discipline: Creative coding

Highlight: Very Responsive Website

Yehwan Song is a creative coder on a mission to radically change how we think about websites, and her unorthodox approach to designing for the web is what landed her on this year’s Ones to Watch list. Not afraid to take risks or go against convention, Yehwan’s websites are playful, inventive and totally unique.

When we caught up with Yehwan, she told us about how accidentally taking a maths class kickstarted her coding career and how, ultimately, she just wants to make people see websites from a different perspective.

A 3D render of a person in profile, looking to the left. They have short black hair and wear a metallic, silver-grey garment.
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Yehwan Song

Spotify Design is proud to sponsor It’s Nice That’s Ones to Watch 2020, championing a diverse and inclusive creative community. We’re a team of cross-disciplinary creatives who love to design experiences that make meaningful connections between listeners and artists. We’re committed to designing for tomorrow and to supporting future-facing creatives who are out to make an impact on the world.

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