Parisian studio turns out painterly, colour-themed identity for French theatre

In its nearly 140-year run, Paris’ Le Théâtre des Bouffes du Nord has had a long and tempestuous history, counting 15 artistic directors in its first decade alone, one of whom notoriously absconded with the contents of the theatre safe after a failed production. After director Peter Brook helped the theatre finally find its feet in the 70s, it’s been smoother sailing and French studio Violaine et Jérémy was recently tasked with designing a bright new identity to accompany this season’s colour-themed programme. The identity sees fonts Nord and Sud – which have a thoroughly old Paris feel – sit against abstract splashes of ink and bleeding watercolour, subtly paying homage to the city’s reputation for first-class painting.