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Two people stand close together, looking directly at the camera. One wears a white tank top and gold hoop earrings, while the other has a blonde afro and wears a pink striped shirt.

“Identity, culture and extraordinary spirit”: Vic Moy takes her camera down the streets of Notting Hill Carnival

With this year’s festivities fast approaching, we join photographer Vic Moy on a journey through West London.

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Date
21 August 2025

Photographer Vic Moy was raised in a belief system where children were seen but not heard: “So, part of my personal and creative journey has been about giving myself ongoing permission: to speak, feel, reflect, heal, and to grow,” she says. She looks forward to a future where "it's safe to feel, somewhere frostbite doesn’t exist.” It’s this optimism that washes over her lens, adding a soft and emotional cultural depth to her work.

Last year, Vic took to the vibrant streets of Notting Hill Carnival with her camera for the – she describes this body of work as “a story of resilience and one of joy”. In her second time documenting West London’s festivities, Vic spent time deep in cultural research before stepping out. Letting her work be informed by the the people around her, she delved deeper into the journey’s of elders in arriving to the UK, those who “gently shaped the waters of Black British history, leaving everlasting ripples across the UK’s cultural legacy and global history,” she says.

Vic’s research saturates her photography, as she focuses on the small moments. The viewer feels as though they are passing through, tailing her on this journey past feathers, flag capes, and dollar chains. Vic says: “I hoped to have captured even a small glimpse of the inner beauty of each person, each representing their island, identity, culture, and extraordinary spirit.”

Two people stand side by side wearing yellow clothing. One wears a chunky gold chain with a large, diamond-encrusted dollar sign pendant. The other wears a beaded necklace and a lanyard featuring the Jamaican flag and the word “Jamaica”.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

As is evident, research is a huge pillar of the photographer’s process with time much time spent crafting the visuality. “Much of my visual inspiration comes from falling into daily research rabbit holes, archival projects, singular images, and revisiting powerful bodies across all mediums,” she says. Vic’s always careful to consider how best to angle her lens, not taking lightly the role she plays in representation, and a key thread that runs through her work is disability. Vic realised she was dyslexic after years of not having the language to articulate her inner world, growing “somewhat numb to the depths of my emotions,” she says.

Once she had reckoned with this discover and her committed herself to growth, her new language was further stretched out and expanded through her work with disability founded talent and production agency With Not For. Vic connected with its founders, Kelly and Emma, through shared values and shared outlook of the inaccessibility of life – a real and relatable experience. Touching on these ideas, and adding to her creative ecosystem, Vic’s work is further developed by influences of “Yeshua, visceral feeling, my mother, conversations, lived experience, music, and film.”

It’s these untold stories that are ripe for unravelling, by way of Vic’s trusty camera. “I think about something Andre D. Wagner once said: ‘I hope to be a steward of my own evolution.’ That idea has stayed with me and that’s the direction I have naturally been choosing,” Vic ends.

A person with blue braided hair smiles at the camera, wearing a white cropped T-shirt and a blue fabric wrap. On their forearm, a tattoo reads “who jah bless no man curse”. Behind them, other people dance and celebrate beside a large pink vehicle.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A close-up of a person’s chest featuring a large tattoo of wings and radiating lines. The tattoo includes the words “God’s Timing” across the centre.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A person wearing glasses and a red, green and yellow headwrap looks towards the camera. They are draped in a matching colourful flag, with other people and green trees in the background.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A person seen from behind wears an elaborate carnival costume with a large frame of purple feathers. Purple ribbons and straps wrap around their back, securing the costume and a brown leather bag.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

Two people stand side by side, wearing matching green and yellow Arsenal football shirts. One person has their arm around the other's shoulder.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

Two people on roller skates embrace in the middle of a street. They wear bright, colourful clothing and one wears a wide-brimmed hat. Other people and market stalls are visible in the background near a building labelled “Kensal Library”.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

Two people in vibrant carnival costumes with large blue, pink and purple feathers. One person in a purple outfit dances with their arms raised, while another in a pink T-shirt adjusts their costume.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A group of people gather outdoors in bright, colourful clothing. One person in the centre wears a green and yellow outfit with a matching headwrap and a sheer green cape.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A person looks off-camera while pointing their finger toward the right. They wear a white T-shirt, a blue vest and a green patterned scarf tied around their neck.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

Two people sit on a road wearing elaborate, colourful carnival costumes with large pink, yellow and orange feathered headdresses. They wear matching beaded outfits and pink sandals, posed against a backdrop of a brightly coloured graffiti wall.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A person seen from behind wears a large, black feathered headdress and a black outfit. They are dancing in a sunny street alongside other people in colourful clothing.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A person wearing a black balaclava and a white Adidas T-shirt looks off-camera. In the background, a person holds up a smartphone to film the scene against a backdrop of brick houses.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

A group of people gather outdoors in a crowded, casual setting. They wear a mix of streetwear, including oversized jerseys, denim shorts and a yellow co-ord set.
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CRNVL ’24 (Copyright © Vicmoy, 2024)

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CRNVL ’24 (Copyright © Vicmoy, 2024)

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About the Author

Sudi Jama

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Sudi Jama (any pronouns) was a staff writer at It’s Nice That from April 2025–January 2026, and is now a freelance writer. They have a keen interest and research-driven approach to design and visual cultures in contextualising the realms of film, TV, and music.

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