Anyone who’s read It’s Nice That for a while knows I’ve got a real soft spot for lo-fi videos of people dancing. I don’t know why I love them so much, but there’s something about the complete joy of seeing someone dancing without overly-produced choreography that really appeals. Anyway, the latest one to seduce me is this from Blood Orange, directed by the fantastic (and expertly-named) Alan Del Rio Ortiz. Stay warm!
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.