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A child wearing a translucent white hairdressing cape stands in a white studio. They are surrounded by three overturned black office chairs.

Toxic masculinity, sexuality, gender and racial inequality: inside the portfolio of fashion photographer Max Hirschberger

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Date
14 May 2018

San Francisco-born Max Hirschberger is a photographer who can be found working in the world of fashion, lensing editorials for the likes of V Magazine, King Kong, Document Journal, Interview magazine and looks for Saint Laurent.

After studying acting in the UK, Max went on to attend Parsons The New School for Design where he earned a BFA in photography with honours in 2016. In the years since, Max has been cutting his teeth in the uncertain world of freelance work. “Transitioning out of higher education into freelancing has been exciting, but no doubt a challenge at times,” Max explains. “There’s a lot of hustling, taking as many meetings as possible, following up and pushing for opportunities, while taking money jobs to pay bills and still making personal work to ground myself and my photography practice.”

In a notoriously exclusive industry, Max searches for authenticity in his image-making.“My work is reflective of a push for inclusivity and diversity—both within and outside the fashion industry. Group dynamics and bonds between individuals based on shared or constructed identities are significantly represented throughout much of my work.”

In a post-MeToo era, Max highlights the need for a safe, inclusive working conditions for models going forward. “I primarily photograph in studio, often including constructed environments. This allows me to explore themes and develop characters in a controlled space, magnifying the intent and quality of my images. It’s very important for me to create a safe space on set for all involved, especially models. Once I can establish a connection with my subject, the work inherently becomes more authentic.”

Recently, Max has been exploring political changes in government and within the fashion industry. “The images I’ve chosen to include in this interview are an exploration of themes such as toxic masculinity, sexuality and gender and racial inequality, which are integral issues my complete body of work. These themes inform my interest in constructing evocative photographs that raise larger questions within the current cultural climate,” he says. With a clear knack for working with some of the industry’s most demanding models — kids — Max Hirschberger is a young talent in ascendancy.

A child stands against a plain grey background, wearing an oversized dark navy suit and a patterned tie. They look directly at the camera with a serious expression.
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Max Hirschberger

A child wearing an oversized black suit and tie reclines in a black office chair. They lean back with a neutral expression, legs spread wide and arms resting on the chair.
Above

Max Hirschberger

A person sits in a chair with their hands raised, wearing a dark suit and grey trousers. A large, ornate gold and white decorative garment is draped over their torso and legs.
Above

Max Hirschberger

A close-up portrait of a child looking directly at the camera with a neutral expression. They wear a high-collared shirt with a vibrant green and purple abstract pattern.
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Max Hirschberger

A person in a sheer white mini dress poses with hands on hips. Behind them, a person in a dark uniform adjusts their towering, bright orange hair.
Above

Max Hirschberger

Two people pose in a bedroom, draped in a large piece of bright pink fabric. One person sits on a bed wearing a lace top, while the other stands behind them in a black crop top and striped trousers.
Above

Max Hirschberger

Three people pose in a lavishly decorated bedroom with gold curtains. One person lies across a tufted chaise longue, while another sits on the edge of a bed with their foot resting on the first person's back. A third person stands behind them wearing an ornate, patterned coat.
Above

Max Hirschberger

A person stands in a sunglasses store, wearing a black lace dress with a voluminous, structured skirt. They wear blue and white pointed heels and look to the side with their arms outstretched.
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Max Hirschberger

Five people pose together against a plain white background, lounging on a large, draped piece of beige fabric. They wear eclectic, experimental clothing, including silver metallic fabric, red patterned trousers and yellow wide-leg pants.
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Max Hirschberger

Five portrait photographs are arranged in two rows against a black background. Each person looks directly at the camera with a cigarette in their mouth.
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Max Hirschberger

A person with tall, swept-up white hair sits on a floral bed, sticking their tongue out at the camera. They wear a ruffled beige top, a matching blazer draped over their shoulders, and white trousers.
Above

Max Hirschberger

A person in a dark navy suit and tie leans against a plain wooden table in a sparse office. A black briefcase sits on the green carpet beside them.
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Max Hirschberger

A person wears an avant-garde outfit featuring a large, sculptural mustard-yellow headpiece and a wide black belt. They wear a draped beige top with voluminous sleeves and a full, bright red skirt.
Above

Max Hirschberger

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About the Author

Bryony Stone

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Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.

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