Guardian strip Vibe Consultant is a hilarious send-up of media industry wankery

Lampooning media industry bullshit like a brightly coloured Nathan Barley, the Vibe Consultant comic strip by Kyle Platts is a hilarious and at times, troublingly real look into the oft-ludicrous world of reach, engagement, kale and the titular “vibes.”

The strip was commissioned by The Guardian to appear on the back page of its monthly Guardian Guide, and sees the Vibe Consultant battle the rocky terrain of body perfection, street-food start-ups and “negative thoughts.”

Kyle explains: “In each episode its protagonist (the Vibe Consultant) operates as a Trojan horse into the heart of yuppie culture, ultimately screwing over his many misguided clients.”