First Look 2012: Cheltenham Design Festival
The picturesque town of Cheltenham is best known for its annual horse racing jamboree, but this year it adds a sterling looking design festival to its roster of events. With ad-land supremo Sir John Hegarty, iconic designer Kenneth Grange and a real coup in the form of a rare UK appearance from Stefan Sagmeister, anyone interested in design will be thrilled to see such a thoughtful, exciting addition to the many industry shindigs which have sprung up in recent years. Hurry up April, we’re more than ready for this.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

