Arthur Drooker's photographs of an American mermaid convention, Merfest

Cool Hunting used to be a place of current art and design, expensive watches, exclusive booze bottles, leather mountaineering accessories and cars you will never be able to afford. Nowadays it’s a place of exotic content nestled snugly in a brand new redesign that’s pretty ahead of the game. Recently it’s been championing the work of an American photographer called Arthur Drooker, largely focusing on his series entitled Conventional Wisdom. Arthur is something of a curiosity-lover, and his wild, weird series are the visual result of him being unable to resist the pull of “Bronies,” ventriloquists, clowns, re-enactors and taxidermists.

In a recent series entitled Merfest, Arthur travelled to Carolina where a bunch of people gather three times a week to swim, dressed as mermaids, in a public swimming pool. These are some of the weirdest, most beautiful documentary photos – giving you a glimpse into a very happy world that a few minutes ago you didn’t even know existed. Read more about this fantastic story over on Cool Hunting.